Greenville, SC (January 18, 2018) — FUEL, an integrated marketing firm in downtown Greenville, SC, specializing in both digital and traditional services, has promoted two employees to expanded leadership positions: Meredith Kinsey to Senior Vice President and Chief Operating Officer, and Vivian Loveless to Director of Account Service.
“Meredith and Vivian are incredibly accomplished, reliable, and deserving of their new roles,” says Warren Griffith, President and CEO of FUEL. “The success of FUEL depends on experienced individuals in a variety of skills and areas of expertise. Meredith and Vivian are representative of the talent and eagerness necessary to ensure that we are delivering the absolute best solutions for our clients.”
Kinsey, who has an extensive background in marketing—on both the agency and client side—will now be responsible for the daily operations of FUEL and will work closely with Griffith to position the company for sustainable growth in a wide variety of Business-to-Consumer and Business-to-Business segments. She brings integral leadership qualities, along with proven business and marketing experience, to her critical role of managing the collaboration and integration of key departments: strategy, content, creative, digital, and interactive.
Loveless also brings years of marketing experience, serving in senior positions throughout her career prior to FUEL, leading a number of regional and national accounts. She will continue to manage several key accounts for FUEL, as well as oversee the account services team, which manages FUEL’s client relationships. In particular, she will spearhead a team that is actively seeking to find opportunities and strategies that allow FUEL clients to reach higher levels of sustainable success.
“We have a great team assembled at FUEL,” says Griffith. “The core of our business is having the best people at their positions working together, collaboratively, to deliver measurable, end-to-end results. Meredith and Vivian typify the type of talent and passion needed to ensure success for our clients.”
Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated digital and traditional marketing firm that consists of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience, than spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.