Written by Smoak PR


Greenville, SC (January 18, 2018) — FUEL, an integrated marketing firm in downtown Greenville, SC, specializing in both digital and traditional services, has promoted two employees to expanded leadership positions: Meredith Kinsey to Senior Vice President and Chief Operating Officer, and Vivian Loveless to Director of Account Service.


“Meredith and Vivian are incredibly accomplished, reliable, and deserving of their new roles,” says Warren Griffith, President and CEO of FUEL. “The success of FUEL depends on experienced individuals in a variety of skills and areas of expertise. Meredith and Vivian are representative of the talent and eagerness necessary to ensure that we are delivering the absolute best solutions for our clients.”


Kinsey, who has an extensive background in marketing—on both the agency and client side—will now be responsible for the daily operations of FUEL and will work closely with Griffith to position the company for sustainable growth in a wide variety of Business-to-Consumer and Business-to-Business segments. She brings integral leadership qualities, along with proven business and marketing experience, to her critical role of managing the collaboration and integration of key departments: strategy, content, creative, digital, and interactive.


Loveless also brings years of marketing experience, serving in senior positions throughout her career prior to FUEL, leading a number of regional and national accounts. She will continue to manage several key accounts for FUEL, as well as oversee the account services team, which manages FUEL’s client relationships. In particular, she will spearhead a team that is actively seeking to find opportunities and strategies that allow FUEL clients to reach higher levels of sustainable success.


“We have a great team assembled at FUEL,” says Griffith. “The core of our business is having the best people at their positions working together, collaboratively, to deliver measurable, end-to-end results. Meredith and Vivian typify the type of talent and passion needed to ensure success for our clients.”



About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated digital and traditional marketing firm that consists of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience, than spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.


Written by Smoak PR

The Evolution of Press Release Distribution and How to Use it to Your Advantage

The origin of the press release dates back to long before the era of the Digital Age. As technology is constantly changing, public relations firms have to be increasingly innovative with the ways in which they are distributing press releases. Here are some ways that press release distribution has changed over the years and how to use these changes to your benefit.

1)      Keep the Reader Interested

Press releases were originally only distributed to newspapers, but the Internet has allowed media outlets to post them online for anyone to view. This means that the language in press releases must be understandable for everyone while also being captivating in an age of 24/7 news. According to Time Magazine, approximately 55% of people who click on links spend less than 15 seconds actually reading, and then will leave the page. Therefore, it is crucial to include important keywords, phrases, and interesting quotes that will keep the reader interested.

2)      Focus On Quality Over Quantity

An important part of effective distribution is ensuring that the information you are sharing is newsworthy.  The creation of email and the rise of the Internet means that reporters are inundated with the amount of press releases they receive, and often times many are ignored. Therefore, your press release should have a captivating headline that catches the reader’s eye immediately and makes them want to continue reading.

3)      Tailor Your Message

Since reporters receive so many press releases, knowing where to send yours is key to success. Know whether it needs to be sent to national or local publications, which specific industries would be interested in the release, and the appropriate reporters who would be interested in the content. Once you know who needs to receive the release, you can tailor the message of the release for your audience.

4)      Be Proactive

In public relations, it is necessary to maintain positive relationships with various publics. One of these very important publics is the media, and PR professionals know it is crucial to have a good relationship with reporters. When reporters are overwhelmed by hundreds of press releases that they have no interest in reporting on, it can be a good idea to reach out to reporters and ask them the types of stories they are looking to share.

5)      Timing

Similarly, it is important to pay attention to the news cycle and determine the perfect timing to send your press release. By learning what the reporters are interested in publishing, you can decide which stories are most likely to get picked up and greatly increase your chances of getting media coverage for your clients.

Written by Smoak PR


Company seeks qualified applicants for management and other positions on January 20th & 23rd

Greenville, S.C. – Jan. 3, 2018 – The SPINX Company, a Greenville, S.C.-based operator of more than 80 convenience stores throughout S.C., is hosting a leadership career event from 9:00 a.m. to 4:00 p.m. on Saturday, Jan. 20th and 10:00 a.m. to 8:00 p.m. on Tuesday, Jan. 23rd at The Courtyard by Marriott, 115 The Parkway in Greenville, S.C. The company is searching for new, qualified talent in the Upstate to join its team of nearly 1,400 associates and is offering substantial growth and advancement opportunities. All attendees will be guaranteed interviews for available jobs and will also be entered for a chance to win free gas for a month from SPINX.
Members of the SPINX human resources department will be interviewing for various leadership positions, including General Managers, Assistant Store Managers, Food & Beverage Managers, Car Wash Managers and other positions. SPINX offers competitive wages, incentives and benefits with entry-level store leadership positions with salaries of up to $60,000.
“We’re focusing on investing in people now more than ever because it’s our friendly, dedicated associates that set us apart,” states Stewart Spinks, founder and chairman of SPINX. “Being part of the SPINX team makes you a part of something special and something local, and we’re looking for leaders that want to join a great team and build upon the success of this locally-grown company.”
The company is guided by its core values, which include being community centric, passionate, customer focused, committed to quality, accountable and team oriented. Careers at SPINX are fast-paced and offer exciting challenges and opportunities. Resumes are not required at the event but recommended.
For more information on leadership opportunities and current job positions available, visit www.myspinx.com/careers.

About The SPINX Company: Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

How to Captivate Consumers in the Age of Distraction

In today’s digital age, we can search anything we want with just a click of a button, finding answers to our questions in seconds. We have the ability to communicate with people from across the world instantaneously and learn whatever we want. We are constantly inundated with information from news outlets and social media that we can access at any time, in any place.  The more information we get, the more we want. With all of this knowledge at our fingertips, how can brands captivate consumers?

  1. Know what makes you stand out. Since consumers have access to countless brands and companies, what would make them care about yours? Every brand should be fully aware of what it is, what they represent, and how it is unique. Make sure you have consistent brand messaging across the board, so consumers know who you are and what you stand for.
  2. Take advantage of social media. Most people check their social media accounts multiple times a day, so be sure to keep your accounts updated. If users are seeing your posts, they are thinking about your brand. Consumers often switch between social media platforms quickly and are not paying full attention to each post they see, so make sure yours are engaging. Interact with followers, offer deals or giveaways, and post innovative content. Use social media to build your brand identity, increase engagement, and show consumers what you can bring to the table.
  3. Grab their attention quickly. Since consumers have so much information to take in, they likely won’t stay on your page too long if you overload them with information. Instead, try to concisely get your points across in a way that engages the audience so they want to know more. Grab their attention within the first few seconds and they might stay for more!

As our society continues to become increasingly digital, brands must stay ahead of the game to keep their audience interested. These tips can increase brand awareness and consumer engagement so that you can stay on top.