Written by Smoak PR


Ride ‘N Shine Tunnel Wash Offers Express Wash in Moncks Corner

 Greenville, S.C.Feb. 19, 2018 – SPINX, the S.C.-based convenience store and gas retailer with more than 80 locations and 45 car washes, has recently opened the first in its line of express tunnel car washes at the newest SPINX location in Moncks Corner, S.C. The Ride ‘N’ Shine car wash, located at 2801 Highway 52, celebrated a ribbon cutting on February 15, 2018.

“We’re so excited to open our first Ride ‘N’ Shine tunnel car wash,” stated Stewart Spinks, founder and chairman of The SPINX Company. “While all car washes may appear to be the same, our new tunnel wash sets us apart from the competition, and our trained staff and high-tech equipment will deliver a great experience and quick, thorough car washes to our customers.”

The new tunnel-wash system is the first of many that SPINX plans to open in South Carolina. An attendant will be available during operating hours to ensure car wash equipment is in proper condition and to assist customers. Each wash offers environmentally conscious water reclamation systems and eco-friendly chemicals, as well as advanced technology to give customers the best wash for their budget. The advanced system features a 3D scan of each vehicle to precisely target soap and high-pressure water based on its size and shape for the most accurate clean. The new tunnel wash is also equipped with specially engineered blowers to achieve a drier vehicle while conserving energy.

Hours for the SPINX Ride ‘N Shine tunnel wash in Moncks Corner are 8 a.m. to 8 p.m. Monday through Saturday and 9 a.m. to 8 p.m. on Sunday. Hours will be extended to 9 p.m. during the spring and summer.


Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.





Written by Smoak PR

Sandlapper Securities Provides Tax Cut Bonus to Employees

Greenville, S.C. | February 20, 2018 –  Due to recent federal tax reform, Trevor Gordon, SANDLAPPER Securities, LLC Founder and CEO is excited to announce that the company has provided each of its employees with a Trump Tax Cut Bonus. The bonus was distributed within the organization’s last pay period.

“This administration has already done so much to reinvigorate our economy and work to remove the tethers that have held business large and small at bay for so long” states Gordon.  “As a small business owner, we are already seeing some of the benefits to the Trump Tax Cuts and are looking to share the win with our people, and following suit with the larger companies out there, we hope this Trump Tax Cut bonus is the first of many wins for us as a company and our associates that make us strong.”


SANDLAPPER Securities, LLC (Member FINRA/SIPC), is an award winning independent securities brokerage firm with registered representatives located throughout the United States. SANDLAPPER principals and founders Trevor Gordon and Jack Bixler, along with their senior management team bring more than 100 years of financial service, advisory, and management experience to the organization. In 2013, the company was named the #1 small business in South Carolina by SC Biz News. In 2017, for the fifth year in a row, the company was named one of the 5,000 fastest-growing private companies in America. For more information visit www.sandlappersecurities.com.

Written by Smoak PR

Why You Should Gain Internship Experience

The “real world”. A phrase that tends to intimidate every college student. It is an entirely different ball-game after college graduation. However, what you learn in college versus what you will learn in the “real world” is surprisingly very different. How can you prepare yourself for this new normal? Internships! They are key to preparing you for this transition.


  •  Internships help you stand out
    • With an increase of people entering the workforce, finding the right job is competitive and difficult. Future employers are going to flip through hundreds of applications and yours needs to grab their attention. The more work experience you have, the better your chance at landing an interview. Trust me, internships are more valuable than your sorority leadership position or intermural sports involvement. We suggest making them highest priority.


  • Internships help you foster certain skills that aren’t taught inside the classroom
    • First and foremost, internships offer you experience. Internships within this industry, may allow you to write press releases, create social media strategies, communicate with reporters or even plan events. You are typically not given these opportunities within the classroom. You will also learn how to work with different personalities, manage your time wisely and communicate with others.


  • Internships let you know what you want (or don’t want) to do
    • Internships may not tell you exactly what you want to do, but they may be able to tell you what you don’t want to do. Either way, internships allow you to narrow down your job search based on your likes and dislikes. If you realize that you aren’t a huge fan of one field, don’t fret… there are plenty more that you can explore.


Internships opportunities prepare you for the workforce. They offer you a sneak peek into the “real world”, allow you to gain invaluable experience and introduce you to new skills. If you’re wanting to set yourself up for success and gain real experience in the public relations industry, apply for a summer internship with Smoak PR today!


Written by Smoak PR


Greenville, SC (January 30, 2018) — FUEL, an integrated marketing firm in downtown Greenville, SC, specializing in both digital and traditional services, has hired Joe Gilman as Creative Director to lead the Strategic Creative Team. With a long celebrated history, Gilman brings two decades of experience working with national, regional, and international accounts across a number of industries in both consumer and business-to-business segments.

“We are very fortunate to be able to add a strategic and creative talent like Joe to the FUEL team,” says Warren Griffith, FUEL President & CEO. “In addition to his many skills and talents, Joe brings a collaborative sensibility. And that is critical to the FUEL team—every bit as important as ability or experience. We are highly collaborative and integrated, with senior-level individuals across the board: strategists, account directors, digital experts, writers/content developers, graphic designers, programmers, you name it. Joe is a great fit for this already highly skilled team—he will help us reach even greater levels of success as an agency.”

Gilman is unique in his ability to develop creative marketing solutions that help companies grow. The list of clients he has worked on includes: Verizon Wireless, BI-LO Supermarkets, Firehouse Subs, Pilot Flying J, and Seabrook Island Resort Community, to name a few. Like the rest of the FUEL team, Gilman is strategy-driven and his passion is creating and implementing marketing materials, both traditional and digital, that are designed to help companies build awareness, increase high-quality leads, and get tangible results that lead to increased sales and sustainable growth.

“I have been in the marketing world for a long time and I’m very impressed with the team assembled at FUEL,” says Gilman. “They are a true integrated agency, with real-deal talent in all facets of marketing, both digital and traditional. They have some of the best minds in the business here and I look forward to working with this skilled, passionate group of people. We are going to do some great things for our clients.”

About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated digital and traditional marketing firm that consists of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience, than spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.







Written by Smoak PR

SANDLAPPER Securities, LLC Hosts CDS Night with the Greenville Swamp Rabbits

Greenville, S.C. | February 6, 2018 – SANDLAPPER Securities, LLC is proud to present the Center for Developmental Services (CDS) Night at the Greenville Swamp Rabbits game on Tuesday, March 6th at 7:00pm. The Center for Developmental Services is a special place where families can find multiple community services in one location for children and individuals with delays and disabilities.

“SANDLAPPER is honored to once again partner with the Swamp Rabbits to host CDS Night,” stated Trevor Gordon, founder and CEO of SANDLAPPER Securities, LLC. “CDS provides children with special needs the resources and opportunities to overcome their developmental challenges. We hope the community can join us for an evening of hockey to support such a wonderful organization.”

The game against the South Carolina Stingrays will be hosted at the Bon Secours Wellness Arena. Tickets are available for $15 each or two for $20 at http://www.swamprabbits.com/game/south-carolina-greenville-5/. ‘Hoppy Hour’ specials will feature concession discounts and value packages, and Swamp Rabbit specialty jerseys will also be available for purchase in an auction during the game with proceeds benefitting the Center for Developmental Services.



Written by Smoak PR


 Greenville, S.C.February 14, 2018 – The SPINX Company is excited to announce a partnership between the Greenville-based convenience-store chain and the up and coming food-delivery company, Bite Squad. This partnership, which launched earlier this month, will allow customers to order food from five different SPINX locations in the Upstate through the Bite Squad website or app. The orders will be delivered in one of Bite Squad’s eco-friendly vehicles and customers can use the website or app to track the order status.

“SPINX has always been dedicated to serving our customers, and this new partnership will make it easier than ever for Upstate communities to enjoy a taste of what our kitchens have to offer,” states Beth Thomason, SPINX director of marketing and advertising. “By partnering with Bite Squad, we’re catering to what our customers want, and that’s our legendary fried chicken and other SPINX favorites delivered right to their home or office.”

Customers wanting to make use of this new delivery service can simply visit www.bitesquad.com or download the app, create a free account, enter in their zip code and select SPINX from the list of restaurants. Once an order is placed, customers are provided with an estimated delivery time and can track their order.

Bite Squad was established in Minnesota in 2012 by entrepreneurs Kian Salehi and Arash Allaei. Since then, Bite Squad has expanded into 15 states and over 130 cities, including Greenville, Simpsonville, Taylors and Mauldin, S.C. Bite Squad’s mission is “to make our customers’ day by delivering just what they want from their favorite restaurants.”

Participating SPINX locations include 1417 E. Washington St., 1233 W. Wade Hampton Blvd., 3000 Augusta Rd., 3815 White Horse Rd. in Greenville and 1625 NE Main St. in Simpsonville. Bite Squad delivers within a seven mile radius of these locations, covering the Greater Greenville area.

About The SPINX Company:

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.



Written by Smoak PR

Handling Mistakes with Grace

Have you ever had one of those days where just about everything went wrong? You missed a deadline, forgot to attend a meeting or followed up with the wrong reporter? When this happens, you feel like there’s no recovering and it’s all down-hill from here… but it’s not. Recently, I’ve realized that it’s not necessarily about the actual mistakes, but rather, how we handle them. In Public Relations, it is all about how you handle and present yourself to others. Mistakes are inevitable. They’re a part of life and they happen to everyone. I understand that it is easier said than done, but how exactly do we handle our mistakes in a professional manner?


  1. Take Ownership
    1. Don’t be the person that cannot admit to your wrongdoing. It makes the problem much worse when you try to cover it up. Be honest. Be the bigger person. Admitting your mistakes also adds to your credibility. In this industry, clients are our top priority and we would never do anything to compromise our relationships with them. If you make a mistake, let your client know immediately. While the mistake may not please your client, being honest will build goodwill with them in the long run.
  2. Be Honest
    1. Once you admit your mistake, be completely honest about it. Don’t tell “half the truth.” I’m guilty of this myself. There have been multiple times when I’ve left certain parts out of the story and said, “I technically didn’t lie, I just chose not to mention that part.” It’s easier to go ahead and say exactly what happened, and then you can move on. Also, if you don’t tell the truth, your team won’t know how to help you with the situation. Let them know what is going on and allow them to help you during this time.
  3. Learn and Change
    1. “Learn from you mistakes.” I’m sure this has been engrained into our brains at some point in time. But what they say is true: we learn from our mistakes and they help us grow. Although this may sound cheesy, how else are we supposed to learn? We learn just as much by knowing how to do something as we know how not to do something. Really understand why you made the mistake. What were the present circumstances? Were you having a bad day? Did you not sleep well the night before? Don’t just think about what happened, but why it happened and make a change.

It’s been established that mistakes happen to all of us and there is no way to avoid them. We must understand how to handle them professionally and carry ourselves afterwards, especially in a business that is built upon relationships. Admit you made a mistake, be completely honest and learn from it.  Simply remember that we can’t always avoid mistakes, but we do have the ability to handle them with poise.