Written by Smoak PR

How to Constantly Stay in front of the Media

News is occurring around the clock. So, in this industry how do you ensure that you stay ahead of the media and not fall behind? You’re going to need to stand out among the multitude of other newsworthy items trying to win the spotlight. To do this, you will want to capture the reporter’s attention, whether it’s through creative storyline pitches, personal correspondence or most importantly, following up. To stay at the top within this industry, you need to constantly strive to maintain relationships with reporters, stay current with the happenings around you and always be one step ahead.

  • Be Aware of the News Cycle
    • Follow the news cycle and understand what is being discussed within the market. It is critical to know the hot topics in your client’s industry and keep track of the reporters consistently covering them. This allows you to always be prepared for questions that may arise and actively participate in conversation with your clients.
  • Pitch Creatively
    • Always think outside of the box when you are developing a pitch. Reporters are constantly receiving information, so it is important to figure out what makes your pitch stand out in their inbox. Personalize your message and make the subject line exciting! Bullet points are highly recommended, so reporters can quickly grab the important information without having to search through multiple paragraphs. Ask yourself; what are they getting out of covering this topic?
  • Connect with Reporters
    • It’s all about who you know. This phrase is relevant in just about every aspect of life. In this industry, it is important to know the go-to reporters and maintain steady relationships with them. The more reporters you know and have made a personal relationship with, the better your chance at receiving coverage. Reporters do not want to be sent a mass email chain. If you are not receiving coverage, invite them out for coffee or lunch. Making a personal touch can be a difference maker.

Following the above steps should ultimately maximize your chance for media coverage. In Public Relations, it is crucial to always be one step ahead and aware of what is going on around you. Know the movers and shakers, make lasting relationships with reporters and stay current. These few things can make a huge difference in your Public Relations career.

Written by Smoak PR


Greenville, S.C. – June 13, 2018 – SPINX, the Greenville, S.C.-based fuel and convenience retail company, is pleased to announce that it raised $334,451.00 for the March of Dimes, shattering its goal and nearly doubling its record last year of $180,000.

“I’m so proud of the work and generosity of the entire SPINX team, our customers and business partners for supporting this year’s campaign and making it such a huge success,” said SPINX President Stan Storti, who also served as the 2018 Chairman for the Greenville March of Dimes March for Babies. “Our goal has always been not only to raise more funds to support the March of Dimes, but also to raise awareness of its ongoing efforts to fight for the health and well-being of moms and their babies. As a parent personally touched by the March of Dimes and chairman of this year’s Walk, I’m so proud of the work we’ve done and the positive impact it will have on moms and babies in our community!”

In addition to the company campaign, SPINX also donated a year of free gas to recognize the hard work and dedication of individuals who raised significant funds during the March for Babies. The March of Dimes presented Sara Beth Settle with a year of free gas in recognition of her passionate work and commitment to the cause. After losing her daughter, Leona, at 29 weeks earlier this year, Sara Beth turned to the March of Dimes and personally raised $5,260, and her team raised $10,300 to honor Leona.

“We can’t thank SPINX enough for their commitment to the March of Dimes through their ongoing support and their tremendous donation this year,” said Katie Peden, Development Manager for the March of Dimes. “We are humbled by the entire company’s dedication and involvement in raising a record-breaking donation for us, and we are so appreciative of their support and Stan’s leadership as chairman this year.”

Throughout the 10 years SPINX has supported March of Dimes, it has raised more than $1,000,000. As a community-centric business, SPINX is dedicated to supporting local organizations that focus on improving the lives of children in the communities it serves. The money raised each year during the March for Babies campaign helps area moms have healthier pregnancies, assists families with newborns in the Intensive Care Units, and helps fund research to fight birth defects and premature birth.

About The SPINX Company:

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.spinx.com.