Written by Smoak PR


November 13, 2018, Greenville, S.C. – Hartness is excited to invite the Greenville community to “Holidays at Hartness” A Community Tree Lighting Celebration on Thursday, December 6th from 6:00 – 8:00 P.M. The event will take place on the iconic Grand Lawn, where one of the largest live holiday trees to be displayed in Greenville will light up the Hartness neighborhood, located just minutes from downtown on Highway 14.
This inaugural community event is open to the public and will feature a gourmet food truck, live entertainment, cookie decorating, festive holiday beverages by an open fire and holiday cheer the entire family is sure to enjoy, including a visit from Santa. The first 100 guests will also receive a complimentary cozy holiday blanket.
In honor of the giving season, the Hartness family invites the community to collect and bring with them new, unwrapped toys to be donated to children in need through the Marine Toys for Tots Foundation.
“We are proud to host an event that is sure to create lasting memories for families and generations to come while also positively impacting the lives of children who need it the most” said Sean Hartness, Hartness CEO. “As our first signature holiday event, we look forward to sharing the beauty of Hartness with those who join us for this exciting celebration of the holiday season.”
This “Holidays at Hartness” event will allow guests to catch a glimpse of this exciting new Traditional Neighborhood Development as well as experience what makes Hartness unique. Those interested in learning more are encouraged to visit the community’s Discovery Center seven days a week, located at 103 Alester Square, or call 864-626-0618.
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

Written by Smoak PR

The Whats and Whys of Media Relations

What is media relations and why is it so important? No, it’s not a fancier, buzzier word for public relations. Media relations is quite possibly the most important aspect of what we PR professionals do daily. Read on to understand the nuances of this specialty and why it is so critically important to get it right.
Firstly, the basics: media relations is the practice of working with the media for the purpose of informing the public about a company and what they do. By media, we’re referring to those that actually produce the news — producers, writers, editors, bloggers, and others who work in a variety of outlets such as print, TV, online, radio, and more. Reasons for sharing information about an organization with the media include, but are not limited to; product launches, event announcements, company accolades, crisis management, local or community involvement, and other newsworthy topics.
As for why it’s critically important to get it right, you needn’t look any further than the bottom line. When a PR professional pitches a story about your company to the media and it’s deemed newsworthy, it earns the right to run for free, which is why they call it, “earned media” and not “paid media.” Paid efforts like billboards, TV, and radio are important to a good marketing mix. But earned media is the hardest working media that money can’t buy. It’s more credible because media outlets aren’t required to run an opinion editorial in the local paper, an informative column in the business section, or a captivating segment on the evening news. They can say no and they do say no if the story doesn’t check out, isn’t relevant, isn’t interesting, or smacks of fake news. When done right, media relations pieces are priceless third-party validation that moves customers down the funnel.
So how can you be sure it’s done right?
Rule 1: Make friends. Know each media contact intimately. Journalists are absolutely inundated with content that is not relevant. As PR professionals, it is our job to know who the correct writer or journalist is and craft specific pitches to fit their ‘beat’. By building relationships with the local media, we know exactly who to call to get our clients the earned coverage they deserve.
Rule 2: Run. Don’t walk. Social and digital media have completely changed the game when it comes to pushing out quality news coverage. Media professionals are working on tighter deadlines than ever before. Therefore, being able to communicate effectively and efficiently, being agile, and knowing how to shape content for relevance is mission critical.
You can’t pay for that incredible cover story or front page article. However, through strong relationships with media outlets, news organizations and business magazines, media relations can work impressively hard for you. As PR pros, we work to control and distribute content on behalf of the clients we diligently serve every day. Ultimately, success in this business is contingent on getting them the earned coverage and story headlines they want with the audience they deserve.

Written by Smoak PR


GREENVILLE, SC | November 8, 2018 – The Spinx Company, the Greenville S.C.-based fuel and convenience retail company with more than 80 locations and 45 car washes statewide, will host its annual Holiday Market on Wednesday, November 14th from 10:00 a.m. until 4:00 p.m. at McAlister Square in Greenville to raise money and awareness for the company’s Employee Assistance Fund.
Close to 20 vendors, including several Spinx employees, will be offering a variety of great gift items, including unique art, jewelry, crafts and direct sale items. Ten percent of the sales will go toward the Spinx Employee Assistance Fund, benefitting teammates during times of financial hardship.
“The Holiday Market has become an annual tradition at Spinx, and it continues to grow each year,” said Beth Thomason, SPINX Director of Marketing & Advertising. “We encourage all of our associates, customers, family and friends to stop by the market on Wednesday for some early holiday shopping.”
For more information on this event, please contact Rhonda Hanks via email at RDH@spinxco.com or by phone at (864) 233-5421, ext. 6622.
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Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.