Written by Smoak PR

Smoak PR’s Instagram Insider Tips

Both the beauty and the blight of social media is how quickly it changes. Most recently, Instagram has taken over the social media market. Due to the fast-paced nature of social media and its effectiveness of sharing information, it is important to have a few tips and tricks up your sleeve to attract quality followers that help build and accurately represent your brand.

  1. Beautiful Photos

Perhaps the most logical suggestion on our list of Instagram hacks, is to post unique photographs that attract people to your page and establish an online presence to keep people re-visiting. The average user spends about three seconds viewing your post, therefore, post graphics that make them stop and engage!  If you don’t have easy access to a professional photographer or high-quality photographs, try using a consistent filter on all of your photos to establish visual continuity throughout your page. Websites such as pexels.com are full of free stock photos you can use when creating your social media content.

  1. Instagram Stories

Recent studies have shown that people are more likely to watch Instagram stories than they are to take the time to scroll through their Instagram feed. Creating an Instagram story takes very little time and is a fun way to give followers a peek inside your typical workday. It can be as easy as taking a behind the scenes photo or Boomerang of your next team meeting.

  1. Calculated Representation of Your Brand

Social media accounts have become the medium through which customers generate their first impressions of companies and brands. Take a minute to sit down with your team and discuss how you want your brand to be perceived via Instagram. Are you silly or serious? What are your goals? Who are the individuals that make your brand unique? Thinking critically about how you want to present your brand on social media platforms can help establish a more consistent image between your online and offline presence.

  1. Engagement is Key

Make sure to actively like and comment on your follower’s posts. This shows your loyalty to them and will garner engagement back to your page! This is an easy to task to forget, so we recommend setting a reminder every day on your phone to actively interact. You will be surprised at how much a few minutes of engagement can pay off in the long run.