Written by Smoak PR

Equip Fulfillment Provides Solution to Shortage Crisis Surrounding Need for Personal Protective Equipment

Greenville, S.C. – May 19, 2020  – Equip Fulfillment, Greenville S.C.-based uniform and supply company, is proud to offer pre-packaged personal protection equipment at bulk pricing, primarily focused on those serving within the transportation industry with duties that places them on the front line during the global pandemic, COVID-19.

Prior to the pandemic, Equip filled orders for items such as branded apparel, hand trucks, and furniture pads. Today, the top priority is Personal Protective Equipment (PPE). Despite nation-wide shortages, Equip Fulfillment has worked diligently to provide access to hand sanitizer, disposable gloves, shoe coverings, as well as 2 million KN95 masks. During this unsettling time, it is critical to ensure that Equip could provide PPE for their team members and clients alike.

“It only made sense to acclimate our services given our company’s purpose,” says Brian Hoggard, Director of Business Development for Equip Fulfillment. “We provide our clients with easy access to supplies while eliminating the expense associated with managing local inventories.”

Equip began sourcing hand sanitizer and hard surface disinfectants in unprecedented quantities at the arrival of COVID-19. They are now able to ship single-gallon, 5-gallon buckets and even 55-gallon barrels of sanitizer to clients among a variety of other sanitation necessities surrounding required safety measures of today’s climate. Equip has already serviced 440 businesses in 110 locations across the nation.

“Providing PPE to the essential work force of various client companies quickly took precedence over all other supply needs. After all, what good is a shoulder-dolly if you cannot protect the people using them in the customer’s home?” stated Alex Baigis, Director of Operations for Equip.

During this time, Equip Fulfillment has also provided a long-term solution to the face mask shortage by partnering with a third-party manufacturer, to develop their own reusable masks with built-in filtration system as shown in the image provided. The masks are designed for optimal comfort and can also be customized with brand logo and colors.

For those in need of swift access to high quality PPE equipment including gloves, face masks, hand sanitizer, or disinfectants, please visit Equip Fulfillment online at equipfulfillment.com.



Equip Fulfillment is designed to provide easy access to infinite types of materials and supplies for logistics companies ranging from office supplies and furniture to warehouse equipment and technology hardware. Equip also eliminates the need for local inventories because it provides locations with fast access to client supply needs as orders are shipped within 24-hours of being submitted. Equip Fulfillment’s technology allows them to ensure supplies remain consistent across all locations, captures every transaction for data purposes, and provides a reduced cost with an abbreviated fulfillment window. Equip is intentional to work alongside their clients to best meet and exceed their supply needs. For more information visit equipfulfillment.com.

Written by Smoak PR

How to Position Yourself as an Industry Expert

An industry expert is defined as the go-to company within a respective field or industry. It is as simple as being top of mind for people in various roles throughout your surrounding community. Whether it is a yard maintenance company or a bank, when someone needs expert advice or help with something that falls in your line of work, the first thing that comes to their mind should be YOU.

A common question companies find themselves asking is, “What sets us apart from our competitors?” When you cannot answer this question clearly, it may be time to sit down and analyze how your product or service offerings differentiate from others.  This is not an easy task, and often times companies feel more comfortable hiring a third-party public relations firm to help establish market authority and increase brand awareness. Below are a few tips on how to position yourself as the expert within your industry.

  1. Stay Current – With an overload of information and accessibility in the digital world, it is critical to stay one step ahead and position yourself as a thought leader. Blog writing is an easy way to stay in front of others and provide insight and expertise on what you do best. Another excellent way to maintain recognition is to leverage editorial opportunities within your local media outlets. Offer your expertise to reporters and introduce yourself so that if they need a go-to expert within your industry, they can easily contact you for coverage.
  2.  Differentiate Yourself from Others – It is important to know what makes your company unique and how you can continue to stand out in a crowded room. Make sure to have a brand positioning statement or tagline that you can pull out of your back pocket at all times. For example, “We believe that every business has a story to tell, but we do more than just tell it,” is going to impress others more than simply saying, “We are a local public relations firm that helps tell your story.” Shine light on your work and do not be ashamed to “toot your own horn.”
  3. Maintain a Consistent Brand – Identify your voice and speak it consistently through everything you do! Whether it is a blog post, Instagram story, or public speaking opportunity, always stay consistent with your established brand. Some companies are very casual while others are formal, whatever your style is, remain consistent through all outlets. Whether it is on social media pages or your website, transition your branding across all platforms to become more recognizable as a company.
  4. Showcase Your Experience – People are always eager to hear real life experiences and are more likely to trust you when hearing relatable stories. An expert is ultimately built through experiences, so young or old, always showcase your personal experiences when talking to your clients and others. Even if you have only been in the business for a few years, be sure to share relevant experiences when pitching your services to someone who is not familiar with you.
Written by Smoak PR

State of Event Planning from Different Industry Experts

With the current circumstances surrounding COVID-19, we are without a doubt experiencing a different time and all businesses have had to pivot. The event world is no exception. COVID-19 has forced all events to come to a halt and determining the next steps has been a challenge.

We reached out to some of our friends in the event industry to gather different expert opinions on what they recommend to best help you move forward with your event. Please find the below pointers on how to navigate the event world during such a unique time.

  1. Perspective from the event planner (Smoak Public Relations): Eliza Hart, an event planner and Account Executive at Smoak PR, suggests, “use this time to get organized, work ahead and make your event even better! For starters, reach out to your venue and get several new event dates to place on hold – request first right of refusal. With the status of COVID – 19 everchanging, it is important to have more than one date option. Be sure to communicate these date options with all vendors. Once things are back up and running, confirming an event date and vendors will be even more challenging than before. If invitations had been sent, be sure to contact invited guests to let them know the event has been postponed and to be on the lookout for a new date. During this time, re-do your timeline and get as many items taken care of as possible. With times being so uncertain, it is important that you continue to stay on top of deadlines and your to-do list.”
  2. Perspective from the event rental company (Professional Party Rentals): Janice Mancuso at Professional Party rentals gave us some insight on what they are seeing from an event rentals standpoint. She shared, “with events coming to a stop it has resulted in most event rental companies temporarily shutting down. We are getting small orders here and there, but we are no longer running at full capacity. At PPR, sales representatives are only working one day a week, therefore, response time may be delayed. Be sure to stay organized and make a list of everything you need so you can limit the amount you are contacting vendors. It would also be helpful to visit our website, where you most likely will be able to find the answers to the majority of your questions. The website will give you a good idea of what items we have and hopefully provide some inspiration!”
  3. Perspective from the caterer (Southern Way Catering): The General Manager of Southern Way Catering, Mark McCalmont shared,with event dates being rescheduled, we will be busy when things are back up and running, however, in the meantime we are taking a hit. COVID-19 has affected scheduling, food orders and staffing, so share updates with your caterer as soon as you can. Most people who order food to-go are picking up from local restaurants rather than ordering meals through a caterer. Most caterers, Southern Way Catering included, have family meal options for any day of the week and especially options for holidays. Use this time to support your caterer and order food to-go so you can sample different menu offerings. This is also a great time to check things off your list and finalize your menu and bar package.”
  4. Perspective from the venue (Bon Secours Wellness Arena): According to Joe Dolan, Assistant General Manager at the Bon Secours Wellness Arena, “the live event, sports, and entertainment industry has been impacted significantly by COVID-19. Our industry was one of the first to cease operation after the spread of the virus, and will likely be one of the last to return as restrictions are lowered.  Customer safety and security is at the forefront of every decision we make, so new best practices will be instituted to ensure each guest is comfortable enjoying the unique experiences our events have always provided.  Our industry is familiar with adapting to protect our guests, and just as we did post 9/11 and in the age of violence against mass gatherings, we will overcome these new challenges to create a welcoming and safe atmosphere for fans of sports, events, and live music.”