Written by Smoak PR

Smoak Public Relations Hires Digital Media Coordinator and Assistant Account Executive

Greenville, SC | June 18, 2020 – Smoak Public Relations is excited to announce the hiring of Ashtyn deBessonet as a Digital Media Coordinator and Megan Moore as an Assistant Account Executive.

DeBessonet will focus on digital media marketing and social media management.  Moore will focus on supporting a variety of client initiatives and social media.

DeBessonet attended Clemson University where she earned her Bachelor of Science degree. “Ashtyn brings to our team and our clients her unmatched understanding of brand communications and content strategy,” said Katherine Smoak Davis. “We are impressed with her design and creativity abilities on every project she leads.”

Ashtyn DeBessonet

Moore attended The College of Charleston where she studied communications. “Megan’s interpersonal skills will help her build and maintain relationships with our clients,” said Katherine Smoak Davis, “Ashtyn and Megan are great additions to our team and we are excited for the contributions they will make at Smoak PR.”

Megan Moore


Smoak Public Relations deeply believes that all companies have untold stories. Drawing on over 25 years of professional experience, Smoak Public Relations focuses on cultivating relationships, creating memorable experiences, developing brands and telling stories that ultimately deliver measurable results. The Smoak PR team combines industry insight and best practices to transform client initiatives into actionable, impactful messages that influence and inform.

For more information about Smoak Public Relations, visit the company’s website at www.smoakpr.com.

Written by Smoak PR

The Importance of Media Relations When Building a Brand

Media Relations gives your brand depth and personality whether you are building your personal brand or one for business. Establishing and developing lasting relationships with those in the media landscape is critical to your brand’s success. These relationships will be helpful as you look to tell your story and ultimately increase your overall brand awareness throughout your community.

Below are a few tips on why building relationships with the media is critically important.

Happy storytelling!

1.       Work smarter, not harder – Utilizing the platforms that media outlets have access to like their social media pages, print publications, comprehensive email databases and more, allow you to share your message to a larger audience with great efficiency. By introducing yourself and your brand to local writers, reporters and influencers you are able to build relationships with those in the market who have the loudest voices, and therefore, the greatest impact.

2.       Establish yourself as a thought leader – After introducing yourself to local media outlets, as well as sharing your story, you will hopefully gain the opportunity to have your story published. Coverage in a local business magazine, or highlighting your expertise in the local major daily newspaper, establishes you as a thought leader among your peers, and within your industry. This is great for building a solid reputation and continuing to enhance your own brand moving forward.

3.       Challenge yourself – As PR professionals, it is our job to build relationships with local media in order to effectively tell the stories of our clients. We realize that you may not have the expertise to simply shoot an email to a reporter and ask for coverage. What you can do is pick up the publication that you wish to be featured in and read it! Look for who is writing the articles that most closely resonate to you and your brand and then do a bit of research for contact information. Once you find their email address, a simple email introduction and “pitch” can go a long way! Getting out of your comfort zone to build your brand is important, and challenging yourself to do research and ultimately start to build relationships with those who can tell your story, will be very helpful as you continue to grow.

Written by Smoak PR

Intern Blog: What We Look Forward to Most During Our Time at Smoak PR

As rising juniors and seniors in college, we are ecstatic to intern with Smoak PR this summer.  Each of us have a strong interest in the communications sector, and we are eager to put all that we have learned in the classroom into practice, as well as gain invaluable knowledge that we will carry forever. The current set of circumstances under which we are living have proven to be unique and challenging. Conversely, it has provided us with a rare opportunity to generate new ideas and gain real-world experience, navigating working in an industry that thrives off of in-person communication and events. Looking ahead to this summer, here are a few things that each of us are looking forward to about interning at Smoak:

My name is Emily Gallman and I am a Winston-Salem, NC native. I am looking forward to getting true hands-on experience in the workforce. As a rising senior at Clemson University, my studies focus on Marketing and Brand Communications. While brand communications has given me a small glimpse into the advertising and public relations world, I truly believe that my experience this summer will far surpass the knowledge I can gain within the four walls of a classroom. Throughout the summer, my hopes are to develop and strengthen tools like writing, strategizing while deepening my creativity. I also want to explore career paths that incorporate event planning and social media management, so I am at the perfect place.  I am so excited to spend the next few months at Smoak PR and cannot wait to reflect on the skills I gain throughout the summer!

My name is Meg Einstein and I am studying Communication Studies and Advertising at the University of Alabama. I was born and raised in Greenville and plan on moving back after I graduate. During my time at Smoak PR, I am really looking forward to developing and sharpening skills such as writing, creative thinking, and developing relationships with people in and out of the office. There is only so much about PR that you can learn in a classroom, and I am excited to get some hands-on, real world experience in a field that is constantly evolving.

My name is Kate Childs and as a rising senior and Communications major, I am thrilled to spend my summer interning with Smoak PR. Greenville has become one of my favorite cities over the past three years during my time at Furman University. As a place that is rapidly expanding and growing, it serves as an ideal location for gaining hands-on experience in public relations. I am also a politics and international affairs major, therefore much of my passion lies in the overlap between public relations and politics. As such, I am looking forward to gaining experience working on political campaigns, and as a result refining my writing, branding, and rhetorical skills. Additionally, I am excited to gain experience working at a PR firm, learning about what a job in public relations entails on a daily basis, as well as getting to know everyone in the office. Finally, interpersonal relationships are deeply important to me, and an integral part of a career in public relations. I am so excited to form new relationships with co-workers, clients, and others and build on those relationships in years to come.

My name is Breya Moss and I am a Greenwood, SC native. I am currently studying Communications with a focus in Public Relations and a minor in Marketing at Coastal Carolina University. As a rising junior, I am looking forward to gaining real world experience in the PR field. I look forward to developing professional relationships and gaining hands-on experience during my time at Smoak PR. I am interested in pursuing career paths in social media management and community relations, so I am excited to dig deeper and learn more about how these sectors work together. During my time at Smoak PR, I hope to find my passion in the PR field and am excited to grow and learn more about all that comes with PR.\

This summer carries the potential for endless opportunities for growth and creativity. We are going to put all of our efforts into this internship and cannot wait to experience interning at Smoak PR!

Written by Smoak PR

Caldwell Constructors Hires Three New Team Members

GREENVILLE, SC – June 2, 2020 – Caldwell Constructors is proud to announce the addition of Paul Avery, Richard Heath, and Zach Miles to their team. With over 50 years of combined experience, all three new employees will bring their knowledge and skillset to Caldwell Constructors while upholding the company’s core values of integrity, honesty, respect, service, and communication.

Paul previously worked in and around the construction industry for 18 years, most recently serving as the field manager for a local framing contractor. Paul joins Caldwell Constructors as a Foreman. Richard is serving as a Senior Estimator and joins Caldwell Constructors with over 35 years of construction experience as a carpenter, superintendent, project manager, business owner, and estimator. Richard currently serves as the National Director of the Professional Construction Estimators Association Upstate Chapter. Zach is serving as an Assistant Project Manager helping manage multiple projects. As a recent graduate from the Construction Science and Management department at Clemson University, he served as President of the National Association of Home Builders student chapter and earned his LEED GA certification.

“We are excited to welcome three very talented and experienced new members to the Caldwell Constructors family,” says President of Caldwell Constructors, Gary Caldwell. “They each provide a valuable set of skills and will be an exceptional addition to our team.”

About Caldwell Constructors

Caldwell Constructors is a full-service construction company that focuses on building relationships and providing exceptional service to clients across the Upstate of South Carolina. Caldwell Constructors has extensive experience in commercial, industrial, institutional and medical market segments. Their approach to delivering projects with unwavering integrity, creative problem solving, and tireless work ethic has earned Caldwell Constructors an excellent reputation in the Upstate. For more information, please visit the Caldwell Constructors website at www.caldwellconstructors.com/.