Written by Smoak PR

PR During a Crisis

Utilizing media to distribute information is critical during a crisis. As a PR agency, if we’ve learned anything during the recent COVID-19 pandemic, it is that communities rely on receiving information and important updates from the media outlets they trust. Similar to how consumers rely on trustworthy news, it is crucial to share your company news and updates to ultimately benefit your brand during this unique time. Below are a few reasons why PR is beneficial for your company during a crisis.

  1. You are able to position yourself as a thought leader – When unfortunate circumstances occur in business, it may be important for you to right the wrong, or set the record straight to inform the community at large with honesty and transparency.  Sharing your story with the local media allows you to become the primary source of information that an audience receives. It can also be very beneficial to leverage your company’s profile through positive news, during a negative time. If you are able to give back to the community or donate your services after a crisis, it helps provide a renewed sense of reassurance in your brand and your ability to lead. This positions your company as a leader on the topic at hand, and therefore positions you for success in the future.
  1. You are able to control your message – By crafting and distributing a statement, providing an interview to the local media, or writing an Op-ed in your major daily, you are able to control your message. By serving as the official source of the information being shared publicly, you essentially eliminate or de-bunk any false information that may be circulating within the market. Communities like to hear directly from the source of the crisis and using the media to share your information directly is the most effective way to set you on a path towards normalcy once the dust has settled, post crisis.
  1. You are able to build trust among your community, peers, partners, etc. – By utilizing the media to share important information that the community would find beneficial, you are able to build trust. Whether it is trust that may have been lost due to the recent crisis, or the community simply needs reassurance, sharing your information on a platform like the local 5 o’clock news or in the community’s primary business publication, allows you to establish your footing and regain trust. Depending on the severity of the crisis, this can be very beneficial for the short term, as well as the future moving forward. Once the information is published, you are also able to utilize that coverage as your own to re-post, share and distribute across your own channels so that your database or followers are hearing the important information through another medium. 
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Written by Smoak PR

Attorney Thomas G. Sinclair Joins Merline & Meacham, P.A.

GREENVILLE S.C. – January 11, 2021 – Merline & Meacham, P.A. is pleased to announce that attorney Thomas G. Sinclair has joined the firm.  Thomas practices in the areas of taxation, estate planning, trusts and estates, probate, employee benefits, pension and profit-sharing plans, partnership, limited liability company and corporate law, mergers and acquisitions, and non-profit and tax-exempt organization law.  He is a certified specialist in the fields of both Taxation Law and Estate Planning and Probate Law by the Supreme Court of South Carolina.  Thomas is a Fellow of the American College of Trust and Estate Counsel (ACTEC).  

He is listed in The Best Lawyers in America in the fields of Business Organizations (including LLCs and Partnerships), Closely Held Companies and Family Business Law (Lawyer of the Year 2021 in Greenville, South Carolina), Employee Benefits (ERISA) Law, Mergers and Acquisitions Law, Nonprofit/Charities Law, Tax Law, and Trust and Estates.  He is also listed in Legal Elite of the Upstate in Greenville Business Magazine.  

Thomas earned his Master in Taxation Law Degree (LL.M.) from the New York University School of Law and his Juris Doctor Degree, cum laude, from the University of South Carolina School of Law.  Thomas is a member of the Greenville County Bar Association, the South Carolina Bar, the Greenville Estate Planning Council (President, 2014-2015) and the Greenville Estate Planning Study Group.

About Merline and Meacham: Merline & Meacham, P.A. was founded in 1970 in Greenville, South Carolina. The firm’s practice concentrates on tax, estate planning, trusts and estates, corporate and business transactional law. For more information, please visit the Merline & Meacham website at https://www.merlineandmeacham.com

Home | Attorneys at Law | Law Firm – Business Law | Tax LawGreenville Office. 812 East North Street, Greenville, SC 29601. Phone: 864.242.4080. Fax: 864.242.5758. Columbia Office. 723 Laurel Street Columbia, SC 29201www.merlineandmeacham.com
Written by Smoak PR

Spinx Celebrates Store #341 Opening in Charleston

New store featuring tunnel car wash and full kitchen opens on Highway 41 at Clements Ferry Rd.

Greenville, S.C. – Dec. 15, 2020 – The Spinx Company, the Greenville-based fuel and convenience retail company with more than 80 locations and 50 car washes statewide, recently celebrated the opening of the Spinx #341 store in Charleston. Located at 2627 Highway 41, the new store features a Ride ‘N Shine Tunnel Wash and a full-service kitchen.

“We are thrilled to celebrate the opening of another Spinx store in the Lowcountry. This location will provide our customers with a world class tunnel wash, a full-service kitchen, and of course, all of our other Spinx amenities to make the lives of this community that much easier,” stated Stewart Spinks, founder of Spinx. “We look forward to welcoming the community through these doors, as well as celebrate with some exciting special offers for a limited time.”

As part of the grand opening, a variety of in-store specials will be available for a limited time:

  • Soft Serve Ice Cream Cones – 50¢
  • 16 oz. Frozen Coffee, Smoothies and Shakes – $1.50
  • Legendary Chicken Biscuit – $1.99
  • 2 Tenders/2 Wedges – $2.49

The new store provides another convenient location for the community to fill their gas tanks and enjoy Spinx’s legendary fried chicken, breakfast biscuits and chicken sandwiches served fresh all day. Also, at this location, Spinx is serving made-to-order milkshakes, smoothies and soft serve ice cream in addition to its wide offering of ice-cold fountain drinks, lemonade, iced tea, slushies and the popular “chewy ice.” Hot beverages, including bean-to-cup fresh coffee will also be available for purchase.

Learn more at www.SpinxCarWash.com or www.Spinx.com.

ABOUT SPINX – Founded in 1972 in Greenville, S.C., The Spinx Company operates 84 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. Spinx is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the Spinx Xtras Loyalty program and the Spinx mobile app, the company offers its loyal customers savings on fuel and special promotions.

For more information about Spinx or the Spinx Xtras program, visit the company’s website at www.spinx.com.