Senior Account Executive

Smoak Public Relations – Senior Account Executive

Smoak Public Relations is seeking a highly motivated and experienced Senior Account Executive to join our team. This role will play a key part in managing client relationships, developing strategic campaigns, and leading event management initiatives. You will collaborate with internal team members and external partners to ensure the success of our clients through media relations, digital media and event management.

As a Senior Account Executive, you will work alongside experienced PR professionals to develop, manage and execute a variety of client initiatives.

Key Responsibilities:

• Serve as the primary contact for assigned clients, maintaining strong client relationships and delivering exceptional service

• Lead weekly client meetings and present various campaigns, strategies, and plans

• Lead the development and execution of assigned public relations strategies, including media outreach, press releases, and pitching

• Demonstrate expertise in writing and editing a variety of communication efforts including press releases, op-eds, social media content, marketing collateral and more

• Oversee digital and social media strategies and track deliverables

• Design and manage events from concept to execution, ensuring alignment with client goals

• Develop creative and extensive design plans for events

• Develop comprehensive timelines and execute all logistical aspects of corporate event planning and special events

• Manage multiple projects and clients simultaneously, ensuring deadlines are met and expectations exceeded

• Stay up to date on industry trends and provide clients with insights and recommendations to stay competitive

• Mentor junior staff, providing guidance as needed

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field

• 3-5+ years of experience in public relations, marketing, or event management, preferably within an agency environment

• Excellent communication skills, both written and verbal

• Thrives in a fast-paced environment

• Self-motivated, team player and strong work ethic

• Proven ability to manage multiple clients and projects, delivering high-quality results

• Strong understanding of media relations, social media and event management

• Excellent communication, presentation and organizational skills

• Demonstrates ability to think strategically and execute creatively

• Experience with event design and management is a plus

• Experience working in various platforms including but not limited to Canva, Constant Contact, AllSeated, Critical Mention and PRNewswire

To apply, please send your resume to Katherine Davis at Katherine@smoakpr.com.