Written by Smoak PR

The Whats and Whys of Media Relations

What is media relations and why is it so important? No, it’s not a fancier, buzzier word for public relations. Media relations is quite possibly the most important aspect of what we PR professionals do daily. Read on to understand the nuances of this specialty and why it is so critically important to get it right. Firstly, the basics: media relations is the practice of working with the media for the purpose of informing the public about a company and what they do. By media, we’re referring to those that actually produce the news — producers, writers, editors, bloggers, and others who work in a variety of outlets such as print, TV, online, radio, and more. Reasons for sharing information about an organization with the media include, but are not limited to; product launches, event announcements, company accolades, crisis management, local or community involvement, and other newsworthy topics. As for...Read More
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Written by Smoak PR

Why is Engagement So Important?

In a world that is constantly connected, some may wonder, how do you do it? By “it” I mean manage multiple social media platforms on a day to day basis and stay engaged with different audiences. So, one may ask, what exactly is engagement? Engagement is simply getting your followers to do something in response to your post. Whether it is liking, sharing, or commenting, it is getting followers to see, read and interact with your content. Now that you have an idea of what engagement is you may wonder, well why is it so important and how do I increase my engagement? Engagement is more important than just getting likes and comments. The primary reason we prioritize engagement is because it generates relationships and builds brand awareness. We always strive to be thought leaders and to do so, a recognizable brand and interactive presence is key. When you engage...Read More
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Written by Smoak PR

Extra, Extra! Where to Read All About It

There was a time in the not-so-distant past when local, national and international news arrived via two daily publications, The Greenville News and The Greenville News Piedmont. These publications hit the newsstands in the morning and afternoon, respectively. We also stayed abreast of events through news broadcasts that aired at specific times, usually as viewers prepared for the work day and shortly after they arrived home in the evenings. All that changed in 1980 with the launch of Ted Turner’s 24-hour cable news, CNN. In the nearly four decades since, every news outlet, both print and broadcast, is as close as your cell phone. News aggregation services and applications abound in the digital age. With the click of just a few buttons, readers have access to local, national and international news. Many sites are free, while others charge subscription or membership fees. Below are just a few examples of news...Read More
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Written by Smoak PR

Small Agency vs. Large Agency

Ah, its September. A new school year has started, cooler weather is coming (we hope), and football season is in full swing. But it’s also a perfect time for another activity, according to hiring professionals. September/October is one of two perfect times in which to job hunt – with the other falling in January and February. Companies often slow or discontinue hiring during the summer months and holiday season to avoid onboarding new employees during peak vacation seasons. So, if you’ve been considering a career change, you may want to start that search now. Depending on your field, one thing you may be weighing is whether or work for a small company or a large corporation. While there are benefits to both, here are some thoughts to ponder as you contemplate your next career move. • Company structure: Corporate environments are generally more structured and have training protocols in place...Read More
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Written by Smoak PR

Tips for creating a successful team building activity, luxury retreat or corporate event?

In today’s competitive business landscape, it is important to take advantage of opportunities that will further your brand, increase awareness and position your company in a positive light. There are countless creative techniques to accomplish these objectives, however, unique team building activities, luxury retreats and off-campus events are a few examples that can achieve success. Here are four techniques that can help your company excel with creative corporate hospitality.   Go where your target audience goes. By understanding your target market, you can identify which corporate events are a fit for your consumer or client base. Do most of your sales meetings happen out on the golf course? Do your clients enjoy the game? If the answer is yes, why not think about sponsoring a skybox at the next PGA tour event or even host a team building activity at your local driving range with a food truck and live...Read More
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Written by Smoak PR

Why is corporate hospitality important?

The primary purpose for encouraging corporate hospitality for clients and business partners alike is to increase engagement and build relationships. By increasing face-to-face interaction at company outings, client events and team building exercises you can ultimately cultivate long-term success.  Here are a few reasons why investing in corporate hospitality can be beneficial.   Strengthen customer relations. Formulating relationships with your clients gives you the opportunity to earn their trust and increase the likeliness of them choosing your business again. The connections made through corporate events and team building activities will prove invaluable to the success of your organization.   Increase visibility. Increasing your brand’s exposure will ultimately provide more business opportunities and lead to a larger client base. Whether it is networking at a corporate event or a luxurious retreat, finding new ways to expose your business can build brand awareness and credibility.   Set yourself apart. As the business...Read More
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Written by Smoak PR

How to Constantly Stay in front of the Media

News is occurring around the clock. So, in this industry how do you ensure that you stay ahead of the media and not fall behind? You’re going to need to stand out among the multitude of other newsworthy items trying to win the spotlight. To do this, you will want to capture the reporter’s attention, whether it’s through creative storyline pitches, personal correspondence or most importantly, following up. To stay at the top within this industry, you need to constantly strive to maintain relationships with reporters, stay current with the happenings around you and always be one step ahead. Be Aware of the News Cycle Follow the news cycle and understand what is being discussed within the market. It is critical to know the hot topics in your client’s industry and keep track of the reporters consistently covering them. This allows you to always be prepared for questions that may...Read More
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Written by Smoak PR

Why You Should Gain Internship Experience

The “real world”. A phrase that tends to intimidate every college student. It is an entirely different ball-game after college graduation. However, what you learn in college versus what you will learn in the “real world” is surprisingly very different. How can you prepare yourself for this new normal? Internships! They are key to preparing you for this transition.    Internships help you stand out With an increase of people entering the workforce, finding the right job is competitive and difficult. Future employers are going to flip through hundreds of applications and yours needs to grab their attention. The more work experience you have, the better your chance at landing an interview. Trust me, internships are more valuable than your sorority leadership position or intermural sports involvement. We suggest making them highest priority.   Internships help you foster certain skills that aren’t taught inside the classroom First and foremost, internships...Read More
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Written by Smoak PR

Handling Mistakes with Grace

Have you ever had one of those days where just about everything went wrong? You missed a deadline, forgot to attend a meeting or followed up with the wrong reporter? When this happens, you feel like there’s no recovering and it’s all down-hill from here… but it’s not. Recently, I’ve realized that it’s not necessarily about the actual mistakes, but rather, how we handle them. In Public Relations, it is all about how you handle and present yourself to others. Mistakes are inevitable. They’re a part of life and they happen to everyone. I understand that it is easier said than done, but how exactly do we handle our mistakes in a professional manner?   Take Ownership Don’t be the person that cannot admit to your wrongdoing. It makes the problem much worse when you try to cover it up. Be honest. Be the bigger person. Admitting your mistakes also...Read More
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Written by Smoak PR

The Evolution of Press Release Distribution and How to Use it to Your Advantage

The origin of the press release dates back to long before the era of the Digital Age. As technology is constantly changing, public relations firms have to be increasingly innovative with the ways in which they are distributing press releases. Here are some ways that press release distribution has changed over the years and how to use these changes to your benefit. 1)      Keep the Reader Interested Press releases were originally only distributed to newspapers, but the Internet has allowed media outlets to post them online for anyone to view. This means that the language in press releases must be understandable for everyone while also being captivating in an age of 24/7 news. According to Time Magazine, approximately 55% of people who click on links spend less than 15 seconds actually reading, and then will leave the page. Therefore, it is crucial to include important keywords, phrases, and interesting quotes...Read More
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