Written by Smoak PR

Meet our Fall Interns

Smoak PR is delighted to have three interns assisting us this fall: Kaylee Coleman, May Harrelson, and Meredith Turner. As each student is aiming to enter into the Public Relations and Communications industry, Smoak PR is excited for the opportunity to help grow their knowledge in the field and sharpen their skillsets. We are excited to introduce each intern below and highlight their goals during their time with us. Kaylee Coleman: My name is Kaylee Coleman. I am a senior student-athlete at Furman University, majoring in Communication Studies with a focus on Mass Media while also competing in Division I lacrosse. The field of public relations is highly interesting to me because I thrive off of connecting with people, engaging and growing businesses through social media, and bringing a brand’s story to life. Personally, I am an outgoing person who lives by the term ‘grit’ which, in short, is described...Read More
Written by Smoak PR

Summer Internship Reflection

As our summer internship comes to a close, we reflect on our time here at Smoak PR. This summer has been a season of learning for all of us. We have learned what it means to adapt, roll with the punches, and take criticism as it comes. Beginning this internship, we all had different expectations of what was ahead, but we have come to learn that different strengths and weaknesses make up a team. Coming out of a pandemic made our internship unlike any other. We are very thankful for everyone at Smoak PR and the opportunity they gave us! Julia W: This summer I have learned exponentially more than I had expected. Coming into this internship I had no prior PR experience, so I had very naive expectations. I had learned a little bit through my college classes, but I have learned more this summer than I have my...Read More
Written by Smoak PR

Meet Our Summer Interns

Julia Wrenn:  My name is Julia Wrenn. I am a junior at the University of South Carolina, majoring in Public Relations, with a minor in Retail. Meeting and interacting with individuals is my favorite aspect of PR. During my internship with Smoak PR this summer, I look forward to meeting with clients while assisting with their PR needs. I have decided to pursue Public Relations because I value out of office experiences, such as meeting with clients, gathering content, and achieving clients’ goals. I am sure this internship will help me develop more knowledge about PR and further my career in the field. Rachel Page:   My name is Rachel Page. I am a senior Communications Studies major at Furman University. I am incredibly excited to have this opportunity with Smoak PR this summer. I decided to declare a Communications Studies major because I believe that I will have a...Read More
Written by Smoak PR

Emojis in Marketing

Remember emoticons? Those little faces that you could type with just two or three keyboard characters? Since the early 2000s the way we communicate has changed from calls to text to live chats and FaceTime. Before the widely popular use of emojis, emoticons were infamous for communicating emotion via text. Today, emojis are a large part of virtual communication. Through the reduced number of keyboard clicks, you can simply tap a variety of icons within your keyboard to convey a message and emotion. The emoji originated in Japan for use on Japanese cellphones. In 2008, they were discovered by Apple and became an official keyboard option within its software. Since that day, emojis have popularized into pop culture and online marketing efforts. In this blog, we will break down the advantages and challenges of emoji marketing:   Advantages:  Enhance depth: Emojis have a way of adding depth and realism into the message...Read More
Written by Smoak PR

How Can PR Help Your Brand?

Understanding the difference between Public Relations and Marketing can be very helpful when it comes to strategizing effective ways to build brand awareness, increase revenue, drive web traffic or simply create a buzz. As PR professionals, we also appreciate how both marketing initiatives and traditional public relations efforts can work in tandem with one another to drive results. The “marketing umbrella” contains powerful promotional tools, one of which is PR. At times, PR is difficult to define because it can be a challenge to associate a specific “return on investment”, whereas with a paid advertising campaign, dollars spent can be tracked back to direct sales or return. That said there is absolutely no denying that effective and strategic public relations initiatives can launch a brand to great success or continue building momentum. Here are three free things that fall within the world of PR that you can start executing today...Read More
Written by Smoak PR

How to Make Instagram Work For You and Not Against You

Social media is everchanging and it is critical to stay up to speed with new features, algorithms and more. Most recently, Instagram has proven to take over the social media market from both a personal and business standpoint. How can you ensure that your brand is working with the flow of the feed, and not against it? Due to the fast-paced nature of social media and its effectiveness of sharing information, it is imperative to have a few strategies up your sleeve to attract and engage with quality followers that help elevate your brand. 1. Captivating Imagery You have probably heard this many times, but imagery is everything with social media, especially Instagram. It is key to post unique photographs that attract people to your account and establish an online presence to keep followers, both new and old, loyal to you. The average user spends about three seconds viewing your...Read More
Written by Smoak PR

Trends in Digital Media Communications

If 2020 has taught us anything, it is that the world we live in has become reliant on digital communication. It is easy to become overwhelmed with information being thrown at us from an overabundance of platforms, people, and outlets. As a leader in our industry, it is critical to navigate the swarm of digital communications and engage appropriately on a variety of platforms, while continuing to discover new trends that ultimately encourage our client’s success. Below are a few digital communication trends we expect to see grow in popularity in 2021. Enhanced User Generated Content: User Generated Content (UGC) is any type of content (reviews, images, videos, audio, etc.) that users publish themselves on online platforms stemming interactions and information shares that develop thought leaders. The onslaught of invasive online advertising techniques quickly lowered consumers’ ad tolerance. The rise in popularity of ad blockers and search engines like DuckDuckGo are indicators...Read More
Written by Smoak PR

Meet Our Spring Interns!

Smoak PR is thrilled to welcome three new Spring interns: Irene, Lizzie, and Lindsey. As college students interested in improving their communications skills, Smoak PR will prepare them with knowledge and experience in the public relations industry. To kick off the semester, each intern introduces herself and her goals for this time with Smoak PR: My name is Irene Biganzoli and I am a junior at the University of South Carolina Upstate, majoring in Communications Mass Media, with double minor in Business & Entrepreneurship and French. I chose to follow this career path because I am fascinated by how words and effective messages can change how one’s story or passion is perceived. Communication is an everchanging field which amazes me, bringing to light modern platforms and utilizing them in the most efficient way. This fresh and dynamic side of communication is what brought me to choose it as a career. While studying and researching mass media and marketing tactics in the classroom, I hope that this amazing opportunity at Smoak PR will show me how these tactics are applied in the real world, teaching me...Read More
Written by Smoak PR

PR During a Crisis

Utilizing media to distribute information is critical during a crisis. As a PR agency, if we’ve learned anything during the recent COVID-19 pandemic, it is that communities rely on receiving information and important updates from the media outlets they trust. Similar to how consumers rely on trustworthy news, it is crucial to share your company news and updates to ultimately benefit your brand during this unique time. Below are a few reasons why PR is beneficial for your company during a crisis. You are able to position yourself as a thought leader – When unfortunate circumstances occur in business, it may be important for you to right the wrong, or set the record straight to inform the community at large with honesty and transparency.  Sharing your story with the local media allows you to become the primary source of information that an audience receives. It can also be very beneficial to leverage...Read More
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Written by Smoak PR

Internship Reflection

As the fall semester comes to a close, we are reflecting upon what we have learned during our time at Smoak. We are all very thankful for the experiences we have gained, despite any setbacks that may have occurred due to the pandemic. During these unprecedented times, we have learned how to adapt to working remotely both academically and professionally, and we would like to thank everyone at Smoak PR for the opportunities we have been presented to learn about and work in a PR environment. Madison G: As I reflect on my time spent at Smoak PR, I have nothing but wonderful thoughts and memories. I remember starting as a doe eyed senior who thought a job in PR was nothing but glamorous. Now, having been an intern for the semester I can confidently say I was not too far off with my original thought. It is just a...Read More
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