Written by Smoak PR

‘Tis the Season for Building and Maintaining Relationships with Local Media

As PR professionals, it is imperative that we consistently focus on building and maintaining relationships with the local media. This time of year provides great opportunities to do just that! Below are just a few tips that will prove to be helpful as we look towards 2020. Holiday cards – Dropping a handwritten holiday card into the mail to simply say hello is a great way to stay top of mind. Everyone enjoys receiving a holiday card this time of year, and the media is no exception! This is an easy way to stay in touch during this busy time of year. Holiday treats – Delivering festive pastries to the local station newsroom or community newspaper is a great way to spread holiday cheer. This also provides an opportunity for valuable face to face time with those who you hope will cover your stories in the future. Including a few business cards with your treat...Read More
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Written by Smoak PR

Navigating Fundraising for Political Campaigns

Navigating the political world when it comes to fundraisers can be tricky. When working on behalf of a candidate, it is of utmost importance to know their positions on the issues when asking for financial contributions. Determine your goals and set strategies with your candidate Make it a priority to set goals with your candidate and decide how frequently you should meet. As a true extension of your candidate, you must work together to determine how much you must raise in order to run a successful campaign. Set consistent meetings to refine the campaign strategy and expectations. Organize your lists and gather correct contact information Your list is the key to a successful political fundraiser. Making calls and sending personalized emails takes a great deal of time, so you should prioritize compiling your contacts to ensure you maximize reach. This is where a small team completing research can make this effort more effective, keeping in mind that...Read More
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Written by Smoak PR

As We Reflect on Our Summer Intern Experience…

As our summer internship at Smoak Public Relations comes to an end, we are thrilled to share insight on the experiences we have gained and the things we have learned.  As we enter into a new chapter, we are confident that all we have learned will aid us in our future endeavors within the PR world and beyond. Research Teamwork Writing Designing/Creativity Research is an important part of the PR industry.   It’s valuable to see the whole process from the beginning stages of research to how specific information is utilized.  From creating databases to studying social media analytics, we realize the importance of accurate, comprehensive research from start to finish. Our ability to work as a team has been a huge aspect of our internship.  Forming strong relationships with coworkers and clients is crucial in public relations.  By collaborating with the other interns on projects throughout our internship, we learned the true importance of teamwork. Writing included...Read More
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Written by Smoak PR

Smoak PR’s Instagram Insider Tips

Both the beauty and the blight of social media is how quickly it changes. Most recently, Instagram has taken over the social media market. Due to the fast-paced nature of social media and its effectiveness of sharing information, it is important to have a few tips and tricks up your sleeve to attract quality followers that help build and accurately represent your brand. Beautiful Photos Perhaps the most logical suggestion on our list of Instagram hacks, is to post unique photographs that attract people to your page and establish an online presence to keep people re-visiting. The average user spends about three seconds viewing your post, therefore, post graphics that make them stop and engage!  If you don’t have easy access to a professional photographer or high-quality photographs, try using a consistent filter on all of your photos to establish visual continuity throughout your page. Websites such as pexels.com are...Read More
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Written by Smoak PR

Why the Smartest Leaders Host Corporate Events

HOW to execute the perfect corporate event is an easy question. Answer: Hire us. From conceptualization to execution, we’ll help you plan an agenda that will leave your attendees stunned and smiling. Whether it is a luncheon or a three-day conference, we have the tools to bring your organization together for a smooth and productive outing. The bigger question is WHY? Will such a short-term expense really benefit your company and employees in the long run? Is it better than free snacks in the break room? A day off? A bigger Christmas fruit cake? Yes. Yes, it is. Below, you will find three compelling reasons why your organization should take the leap and host a corporate event. 1. Increased Employee Engagement. Corporate events give employees the opportunity to relax and build relationships. Planning an event for your company shows employees you value and appreciate their efforts throughout the year. It...Read More
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Written by Smoak PR

The Whats and Whys of Media Relations

What is media relations and why is it so important? No, it’s not a fancier, buzzier word for public relations. Media relations is quite possibly the most important aspect of what we PR professionals do daily. Read on to understand the nuances of this specialty and why it is so critically important to get it right. Firstly, the basics: media relations is the practice of working with the media for the purpose of informing the public about a company and what they do. By media, we’re referring to those that actually produce the news — producers, writers, editors, bloggers, and others who work in a variety of outlets such as print, TV, online, radio, and more. Reasons for sharing information about an organization with the media include, but are not limited to; product launches, event announcements, company accolades, crisis management, local or community involvement, and other newsworthy topics. As for...Read More
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Written by Smoak PR

Why is Engagement So Important?

In a world that is constantly connected, some may wonder, how do you do it? By “it” I mean manage multiple social media platforms on a day to day basis and stay engaged with different audiences. So, one may ask, what exactly is engagement? Engagement is simply getting your followers to do something in response to your post. Whether it is liking, sharing, or commenting, it is getting followers to see, read and interact with your content. Now that you have an idea of what engagement is you may wonder, well why is it so important and how do I increase my engagement? Engagement is more important than just getting likes and comments. The primary reason we prioritize engagement is because it generates relationships and builds brand awareness. We always strive to be thought leaders and to do so, a recognizable brand and interactive presence is key. When you engage...Read More
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Written by Smoak PR

Extra, Extra! Where to Read All About It

There was a time in the not-so-distant past when local, national and international news arrived via two daily publications, The Greenville News and The Greenville News Piedmont. These publications hit the newsstands in the morning and afternoon, respectively. We also stayed abreast of events through news broadcasts that aired at specific times, usually as viewers prepared for the work day and shortly after they arrived home in the evenings. All that changed in 1980 with the launch of Ted Turner’s 24-hour cable news, CNN. In the nearly four decades since, every news outlet, both print and broadcast, is as close as your cell phone. News aggregation services and applications abound in the digital age. With the click of just a few buttons, readers have access to local, national and international news. Many sites are free, while others charge subscription or membership fees. Below are just a few examples of news...Read More
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Written by Smoak PR

Small Agency vs. Large Agency

Ah, its September. A new school year has started, cooler weather is coming (we hope), and football season is in full swing. But it’s also a perfect time for another activity, according to hiring professionals. September/October is one of two perfect times in which to job hunt – with the other falling in January and February. Companies often slow or discontinue hiring during the summer months and holiday season to avoid onboarding new employees during peak vacation seasons. So, if you’ve been considering a career change, you may want to start that search now. Depending on your field, one thing you may be weighing is whether or work for a small company or a large corporation. While there are benefits to both, here are some thoughts to ponder as you contemplate your next career move. • Company structure: Corporate environments are generally more structured and have training protocols in place...Read More
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Written by Smoak PR

Tips for creating a successful team building activity, luxury retreat or corporate event?

In today’s competitive business landscape, it is important to take advantage of opportunities that will further your brand, increase awareness and position your company in a positive light. There are countless creative techniques to accomplish these objectives, however, unique team building activities, luxury retreats and off-campus events are a few examples that can achieve success. Here are four techniques that can help your company excel with creative corporate hospitality.   Go where your target audience goes. By understanding your target market, you can identify which corporate events are a fit for your consumer or client base. Do most of your sales meetings happen out on the golf course? Do your clients enjoy the game? If the answer is yes, why not think about sponsoring a skybox at the next PGA tour event or even host a team building activity at your local driving range with a food truck and live...Read More
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