Written by Smoak PR

The Evolution of Press Release Distribution and How to Use it to Your Advantage

The origin of the press release dates back to long before the era of the Digital Age. As technology is constantly changing, public relations firms have to be increasingly innovative with the ways in which they are distributing press releases. Here are some ways that press release distribution has changed over the years and how to use these changes to your benefit. 1)      Keep the Reader Interested Press releases were originally only distributed to newspapers, but the Internet has allowed media outlets to post them online for anyone to view. This means that the language in press releases must be understandable for everyone while also being captivating in an age of 24/7 news. According to Time Magazine, approximately 55% of people who click on links spend less than 15 seconds actually reading, and then will leave the page. Therefore, it is crucial to include important keywords, phrases, and interesting quotes...Read More
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Written by Smoak PR

How to Captivate Consumers in the Age of Distraction

In today’s digital age, we can search anything we want with just a click of a button, finding answers to our questions in seconds. We have the ability to communicate with people from across the world instantaneously and learn whatever we want. We are constantly inundated with information from news outlets and social media that we can access at any time, in any place.  The more information we get, the more we want. With all of this knowledge at our fingertips, how can brands captivate consumers? Know what makes you stand out. Since consumers have access to countless brands and companies, what would make them care about yours? Every brand should be fully aware of what it is, what they represent, and how it is unique. Make sure you have consistent brand messaging across the board, so consumers know who you are and what you stand for. Take advantage of...Read More
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