Written by Smoak PR

Social Influencers 101

A common buzzword you may be familiar with is “influencer”. What exactly defines a social influencer? Is it the number of followers someone has, the brands represented or how “known” they are throughout the digital world? Believe it or not, social influencers are considered one of today’s strongest social media marketing tools. Through partnerships with influential accounts, brand awareness ultimately increases, and companies enter into a community built upon communication between brands, consumers, and market leaders. Influencer marketing is a strategy used to promote products and services through partnerships with popular social media users who have a large, highly engaged audience. Companies and brands partner with users to build product and service credibility to drive sales and it is important to take advantage of social influencers within your target market. By collaborating with influencers, you will maximize your digital presence which will directly affect your brand awareness and sales. Check...Read More
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Written by Smoak PR

The Importance of Media Relations When Building a Brand

Media Relations gives your brand depth and personality whether you are building your personal brand or one for business. Establishing and developing lasting relationships with those in the media landscape is critical to your brand’s success. These relationships will be helpful as you look to tell your story and ultimately increase your overall brand awareness throughout your community. Below are a few tips on why building relationships with the media is critically important. Happy storytelling! 1.       Work smarter, not harder – Utilizing the platforms that media outlets have access to like their social media pages, print publications, comprehensive email databases and more, allow you to share your message to a larger audience with great efficiency. By introducing yourself and your brand to local writers, reporters and influencers you are able to build relationships with those in the market who have the loudest voices, and therefore, the greatest impact. 2.       Establish yourself as a...Read More
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Written by Smoak PR

Intern Blog: What We Look Forward to Most During Our Time at Smoak PR

As rising juniors and seniors in college, we are ecstatic to intern with Smoak PR this summer.  Each of us have a strong interest in the communications sector, and we are eager to put all that we have learned in the classroom into practice, as well as gain invaluable knowledge that we will carry forever. The current set of circumstances under which we are living have proven to be unique and challenging. Conversely, it has provided us with a rare opportunity to generate new ideas and gain real-world experience, navigating working in an industry that thrives off of in-person communication and events. Looking ahead to this summer, here are a few things that each of us are looking forward to about interning at Smoak: My name is Emily Gallman and I am a Winston-Salem, NC native. I am looking forward to getting true hands-on experience in the workforce. As a...Read More
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Written by Smoak PR

How to Position Yourself as an Industry Expert

An industry expert is defined as the go-to company within a respective field or industry. It is as simple as being top of mind for people in various roles throughout your surrounding community. Whether it is a yard maintenance company or a bank, when someone needs expert advice or help with something that falls in your line of work, the first thing that comes to their mind should be YOU. A common question companies find themselves asking is, “What sets us apart from our competitors?” When you cannot answer this question clearly, it may be time to sit down and analyze how your product or service offerings differentiate from others.  This is not an easy task, and often times companies feel more comfortable hiring a third-party public relations firm to help establish market authority and increase brand awareness. Below are a few tips on how to position yourself as the...Read More
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Written by Smoak PR

State of Event Planning from Different Industry Experts

With the current circumstances surrounding COVID-19, we are without a doubt experiencing a different time and all businesses have had to pivot. The event world is no exception. COVID-19 has forced all events to come to a halt and determining the next steps has been a challenge. We reached out to some of our friends in the event industry to gather different expert opinions on what they recommend to best help you move forward with your event. Please find the below pointers on how to navigate the event world during such a unique time. Perspective from the event planner (Smoak Public Relations): Eliza Hart, an event planner and Account Executive at Smoak PR, suggests, “use this time to get organized, work ahead and make your event even better! For starters, reach out to your venue and get several new event dates to place on hold – request first right of...Read More
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Written by Smoak PR

Real Life Lessons Learned Outside of the Classroom

As my internship with Smoak Public Relations comes to a close, I am able to reflect on the valuable lessons I have learned and the relationships I have built over the past four months; all of which I would not have been able to experience in the classroom. Smoak PR has taught me everything from the details of event planning and effective PR writing, to the creativity behind social media. Most importantly, I have learned the value of real-world experience and this reassured my passion for this industry. Before my internship with Smoak PR, I had little experience with event planning. From booking a vendor and a venue, providing all the correct credentials, and maintaining a close relationship with the client, I have been able to see the amazing value and organization that goes into event planning first-hand. Watching all the women of Smoak PR help and collaborate with each...Read More
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Written by Smoak PR

‘Tis the Season for Building and Maintaining Relationships with Local Media

As PR professionals, it is imperative that we consistently focus on building and maintaining relationships with the local media. This time of year provides great opportunities to do just that! Below are just a few tips that will prove to be helpful as we look towards 2020. Holiday cards – Dropping a handwritten holiday card into the mail to simply say hello is a great way to stay top of mind. Everyone enjoys receiving a holiday card this time of year, and the media is no exception! This is an easy way to stay in touch during this busy time of year. Holiday treats – Delivering festive pastries to the local station newsroom or community newspaper is a great way to spread holiday cheer. This also provides an opportunity for valuable face to face time with those who you hope will cover your stories in the future. Including a few business cards with your treat...Read More
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Written by Smoak PR

Navigating Fundraising for Political Campaigns

Navigating the political world when it comes to fundraisers can be tricky. When working on behalf of a candidate, it is of utmost importance to know their positions on the issues when asking for financial contributions. Determine your goals and set strategies with your candidate Make it a priority to set goals with your candidate and decide how frequently you should meet. As a true extension of your candidate, you must work together to determine how much you must raise in order to run a successful campaign. Set consistent meetings to refine the campaign strategy and expectations. Organize your lists and gather correct contact information Your list is the key to a successful political fundraiser. Making calls and sending personalized emails takes a great deal of time, so you should prioritize compiling your contacts to ensure you maximize reach. This is where a small team completing research can make this effort more effective, keeping in mind that...Read More
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Written by Smoak PR

As We Reflect on Our Summer Intern Experience…

As our summer internship at Smoak Public Relations comes to an end, we are thrilled to share insight on the experiences we have gained and the things we have learned.  As we enter into a new chapter, we are confident that all we have learned will aid us in our future endeavors within the PR world and beyond. Research Teamwork Writing Designing/Creativity Research is an important part of the PR industry.   It’s valuable to see the whole process from the beginning stages of research to how specific information is utilized.  From creating databases to studying social media analytics, we realize the importance of accurate, comprehensive research from start to finish. Our ability to work as a team has been a huge aspect of our internship.  Forming strong relationships with coworkers and clients is crucial in public relations.  By collaborating with the other interns on projects throughout our internship, we learned the true importance of teamwork. Writing included...Read More
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Written by Smoak PR

Smoak PR’s Instagram Insider Tips

Both the beauty and the blight of social media is how quickly it changes. Most recently, Instagram has taken over the social media market. Due to the fast-paced nature of social media and its effectiveness of sharing information, it is important to have a few tips and tricks up your sleeve to attract quality followers that help build and accurately represent your brand. Beautiful Photos Perhaps the most logical suggestion on our list of Instagram hacks, is to post unique photographs that attract people to your page and establish an online presence to keep people re-visiting. The average user spends about three seconds viewing your post, therefore, post graphics that make them stop and engage!  If you don’t have easy access to a professional photographer or high-quality photographs, try using a consistent filter on all of your photos to establish visual continuity throughout your page. Websites such as pexels.com are...Read More
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