Written by Smoak PR


Greenville, SC (January 30, 2018) — FUEL, an integrated marketing firm in downtown Greenville, SC, specializing in both digital and traditional services, has hired Joe Gilman as Creative Director to lead the Strategic Creative Team. With a long celebrated history, Gilman brings two decades of experience working with national, regional, and international accounts across a number of industries in both consumer and business-to-business segments.

“We are very fortunate to be able to add a strategic and creative talent like Joe to the FUEL team,” says Warren Griffith, FUEL President & CEO. “In addition to his many skills and talents, Joe brings a collaborative sensibility. And that is critical to the FUEL team—every bit as important as ability or experience. We are highly collaborative and integrated, with senior-level individuals across the board: strategists, account directors, digital experts, writers/content developers, graphic designers, programmers, you name it. Joe is a great fit for this already highly skilled team—he will help us reach even greater levels of success as an agency.”

Gilman is unique in his ability to develop creative marketing solutions that help companies grow. The list of clients he has worked on includes: Verizon Wireless, BI-LO Supermarkets, Firehouse Subs, Pilot Flying J, and Seabrook Island Resort Community, to name a few. Like the rest of the FUEL team, Gilman is strategy-driven and his passion is creating and implementing marketing materials, both traditional and digital, that are designed to help companies build awareness, increase high-quality leads, and get tangible results that lead to increased sales and sustainable growth.

“I have been in the marketing world for a long time and I’m very impressed with the team assembled at FUEL,” says Gilman. “They are a true integrated agency, with real-deal talent in all facets of marketing, both digital and traditional. They have some of the best minds in the business here and I look forward to working with this skilled, passionate group of people. We are going to do some great things for our clients.”

About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated digital and traditional marketing firm that consists of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience, than spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.







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