Written by Smoak PR

HARTNESS TO HOST “HOLIDAYS AT HARTNESS” EVENT ON DECEMBER 6th

November 13, 2018, Greenville, S.C. – Hartness is excited to invite the Greenville community to “Holidays at Hartness” A Community Tree Lighting Celebration on Thursday, December 6th from 6:00 – 8:00 P.M. The event will take place on the iconic Grand Lawn, where one of the largest live holiday trees to be displayed in Greenville will light up the Hartness neighborhood, located just minutes from downtown on Highway 14.
This inaugural community event is open to the public and will feature a gourmet food truck, live entertainment, cookie decorating, festive holiday beverages by an open fire and holiday cheer the entire family is sure to enjoy, including a visit from Santa. The first 100 guests will also receive a complimentary cozy holiday blanket.
In honor of the giving season, the Hartness family invites the community to collect and bring with them new, unwrapped toys to be donated to children in need through the Marine Toys for Tots Foundation.
“We are proud to host an event that is sure to create lasting memories for families and generations to come while also positively impacting the lives of children who need it the most” said Sean Hartness, Hartness CEO. “As our first signature holiday event, we look forward to sharing the beauty of Hartness with those who join us for this exciting celebration of the holiday season.”
This “Holidays at Hartness” event will allow guests to catch a glimpse of this exciting new Traditional Neighborhood Development as well as experience what makes Hartness unique. Those interested in learning more are encouraged to visit the community’s Discovery Center seven days a week, located at 103 Alester Square, or call 864-626-0618.
ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

Written by Smoak PR

The Whats and Whys of Media Relations

What is media relations and why is it so important? No, it’s not a fancier, buzzier word for public relations. Media relations is quite possibly the most important aspect of what we PR professionals do daily. Read on to understand the nuances of this specialty and why it is so critically important to get it right.
Firstly, the basics: media relations is the practice of working with the media for the purpose of informing the public about a company and what they do. By media, we’re referring to those that actually produce the news — producers, writers, editors, bloggers, and others who work in a variety of outlets such as print, TV, online, radio, and more. Reasons for sharing information about an organization with the media include, but are not limited to; product launches, event announcements, company accolades, crisis management, local or community involvement, and other newsworthy topics.
As for why it’s critically important to get it right, you needn’t look any further than the bottom line. When a PR professional pitches a story about your company to the media and it’s deemed newsworthy, it earns the right to run for free, which is why they call it, “earned media” and not “paid media.” Paid efforts like billboards, TV, and radio are important to a good marketing mix. But earned media is the hardest working media that money can’t buy. It’s more credible because media outlets aren’t required to run an opinion editorial in the local paper, an informative column in the business section, or a captivating segment on the evening news. They can say no and they do say no if the story doesn’t check out, isn’t relevant, isn’t interesting, or smacks of fake news. When done right, media relations pieces are priceless third-party validation that moves customers down the funnel.
So how can you be sure it’s done right?
Rule 1: Make friends. Know each media contact intimately. Journalists are absolutely inundated with content that is not relevant. As PR professionals, it is our job to know who the correct writer or journalist is and craft specific pitches to fit their ‘beat’. By building relationships with the local media, we know exactly who to call to get our clients the earned coverage they deserve.
Rule 2: Run. Don’t walk. Social and digital media have completely changed the game when it comes to pushing out quality news coverage. Media professionals are working on tighter deadlines than ever before. Therefore, being able to communicate effectively and efficiently, being agile, and knowing how to shape content for relevance is mission critical.
You can’t pay for that incredible cover story or front page article. However, through strong relationships with media outlets, news organizations and business magazines, media relations can work impressively hard for you. As PR pros, we work to control and distribute content on behalf of the clients we diligently serve every day. Ultimately, success in this business is contingent on getting them the earned coverage and story headlines they want with the audience they deserve.

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Written by Smoak PR

SPINX HOSTS HOLIDAY MARKET FEATURING LOCAL VENDORS

GREENVILLE, SC | November 8, 2018 – The Spinx Company, the Greenville S.C.-based fuel and convenience retail company with more than 80 locations and 45 car washes statewide, will host its annual Holiday Market on Wednesday, November 14th from 10:00 a.m. until 4:00 p.m. at McAlister Square in Greenville to raise money and awareness for the company’s Employee Assistance Fund.
Close to 20 vendors, including several Spinx employees, will be offering a variety of great gift items, including unique art, jewelry, crafts and direct sale items. Ten percent of the sales will go toward the Spinx Employee Assistance Fund, benefitting teammates during times of financial hardship.
“The Holiday Market has become an annual tradition at Spinx, and it continues to grow each year,” said Beth Thomason, SPINX Director of Marketing & Advertising. “We encourage all of our associates, customers, family and friends to stop by the market on Wednesday for some early holiday shopping.”
For more information on this event, please contact Rhonda Hanks via email at RDH@spinxco.com or by phone at (864) 233-5421, ext. 6622.
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ABOUT SPINX
Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

NEXT PHASE OF HOMESITES NOW AVAILABLE AT HARTNESS

October 29, 2018, Greenville, S.C. – With 31 of 35 homesites already sold from its inaugural offering, Hartness is excited to announce the release of a brand-new collection of homesites, including an intimate cottage enclave and a rare collection of larger estate-sized properties. In just the past three weeks, 11 of these 47 new homesites have been purchased, adding to Hartness’ reputation as the Upstate’s most sought after new home community. Situated just minutes from downtown Greenville and convenient to GSP airport, Hartness enjoys one of Greenville’s most enviable locations.

“With home construction at Hartness moving at a rapid pace, we’re excited to invite Greenville residents to the property to learn more about this new phase of development” stated Sean Hartness, Hartness CEO. “By the end of this year we’ll have nearly a dozen new Featured Builder homes for sale and under construction along with five completed, fully-furnished model homes. There is so much for potential new homeowners to see and to purchase, and we encourage everyone to come out to see how the community has grown over the past year.” New home prices range from the $300,000s to the $800,000s.

The crafting of each home design is carefully overseen by highly regarded town planner Lew Oliver. The Hartness neighborhood development plan features an array of architectural styles, including Federal, Italianate, Greek Revival and Colonial Revival. All phases of the project will boast a wide variety of home sizes and styles, from quaint cottages and townhomes to grand manor homes and estates. In addition, each neighborhood blends seamlessly within a protected 185-acre Nature Preserve, which features a 15-mile trail network along with over a dozen ponds and lakes.

Those interested in learning more are encouraged to visit the community’s Discovery Center seven days a week, located at 3500 South Highway 14, or call 864-626-0618.

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ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

Written by Smoak PR

J. Francis Builders, CarsonSpeer Builders and Peery Homes Named as Newest Additions to Exclusive Hartness Builder’s Guild

October 22, 2018 | GREENVILLE, SC – Hartness, the iconic Traditional Neighborhood Development, located just minutes from downtown Greenville, is excited to announce J.Francis Builders, CarsonSpeer Builders and Peery Homes as new additions to the exclusive Hartness Builder’s Guild. All three talented builders join forces alongside Hollison Custom Homes, Milestone Custom Homes and Stoneledge Properties.
“On behalf of the entire Hartness community, we are delighted to welcome J.Francis Builders , CarsonSpeer Builders and Peery Homes as the newest additions to our team of talented builders,” stated Sean Hartness, CEO of Hartness. “We are confident that these companies will help us continue bring to Hartness to life, as well as further our vision of creating a lifestyle community that families will enjoy for generations to come.”
J. Francis Builders is owned and operated by Greenville native, Jimmy Francis. With over 20 years’ experience in the Upstate, J. Francis provides homeowners with a positive building experience paralleled with producing a high-quality energy efficient smart home.
“We are extremely honored to be contributing to the development of the Hartness community,” stated Jimmy Francis, Owner of J.Francis Builders. “We are excited to be involved in such a unique building experience.”
CarsonSpeer, also based in Greenville specializes in new home construction and remodeling. Partners Steve Carson and James Speer are nationally recognized with notable awards and honors for quality and service from: Southern Home and Garden “Bridge Awards,” “Best of Houzz” by Houzz, and multiple “Best of Houzz,” Awards for Customer Service.
“We are committed to fostering, maintaining, and exceeding the highest standards of excellence in the home building industry and we look forward to implementing that same attention to detail within every home we build at Hartness” stated James Speer, Partner of CarsonSpeer Builders.
Peery Homes has been serving Greenville and the Upstate of South Carolina since 1984 and focuses on building distinctive custom homes while offering superior service to their clients. Integrity is foundation of their building process and their reputation for quality is firmly established among the community.
“We look forward to building inheritable homes at Hartness and being part of an incredible team of dedicated builders,” stated Jon Peery, Owner of Peery Homes. “As a lifestyle community, we are excited to be a part of making Hartness come to life.”
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ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.
For more information, visit www.hartnessliving.com.

Written by Smoak PR

COAST APPAREL HOSTS COLLAB POP-UP SHOP

Greenville, South Carolina – October 17, 2018 – Lifestyle brand COAST Apparel is thrilled to announce that it will host a pop-up shop on Thursday, November 1, 2018, from 5:00 p.m. to 8:00 p.m. at its downtown Greenville location at 324 South Main Street. The “For Her, By Him” themed event will feature unique offerings from a variety of Greenville based retailers including Monkee’s of the West End, The Greenville Drive Team Store and Drift Spa. The public is invited to stop by the store and shop while enjoying complimentary small bites and beverages, courtesy of The Chocolate Moose. All guests will also be able to enter-to-win a variety of great prizes from local store partners.
“Greenville women have supported COAST from the start and we wanted to do something special to appreciate them. That’s why we decided to team up with some of our favorite boutiques, salons, and spas to create this event. We hope to treat her to a couple of hours of respite and refreshment” stated Amy Garrigan, General Manager of COAST Apparel.
About COAST Apparel
Founded in 2009, COAST Apparel offers a timeless collection of prep-inspired beach apparel, and accessory items that pairs well with an easygoing attitude, confident disposition, and relaxed lifestyle. COAST’s line of premium men’s apparel is grounded in the classics with trends woven into the line seasonally. Superior quality, custom fit, maximum comfort and distinctive detailing are the foundation of COAST products.
COAST Apparel is available online at www.coastapparel.com, at two locations in Greenville, and at select retailers nationwide.
COAST Apparel is an operating division of Delta Apparel, Inc. (NYSE American: DLA). COAST Apparel’s corporate office is located in Greenville, South Carolina.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries M.J. Soffe, LLC, Salt Life, LLC, and DTG2Go, LLC and FunTees and COAST Apparel divisions, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques,
department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are
made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com,
www.coastapparel.com and www.deltaapparel.com. The Company’s operations are located
throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately
7,500 people worldwide. Additional information about the Company is available
at www.deltaapparelinc.com.

Written by Smoak PR

Luanne Runge Named COO of Elliott Davis

Greenville, S.C. (October 16, 2018) – Elliott Davis, a leading business solutions firm with nine offices across the Southeast, announces that Luanne Runge has been named chief operating officer. She is based in the Greenville, South Carolina headquarters, and will provide strategic guidance and oversight for the entire company.

“Luanne is a respected visionary who brings a wealth of experience in organizational leadership and operations management,” says Rick Davis, CEO of Elliott Davis. “Her knowledge, passion and drive will help to propel Elliott Davis to even greater heights as we fulfill our mission of making a positive impact on our clients, our people and our communities.”

As COO, Runge will serve on the firm’s executive leadership team and oversee all aspects of day-to-day operations. She will also work to ensure the company achieves objectives that align with the strategic business plan, budget and firm culture. In addition, Runge will serve as Elliott Davis’ human resources team leader and general counsel.

“The chance to join an organization that combines nearly 100 years of service excellence with a forward-leaning, entrepreneurial mindset is an incredible opportunity,” says Runge. “Elliott Davis has progressive plans for the future, and I look forward to helping the company achieve its goals while strengthening its position in the marketplace. I’m equally excited to work with a group that’s committed to making the communities in which it does business better places to live and work.”

Before joining Elliott Davis, Runge served as president and CEO of Liberty Fellowship, a values-based leadership initiative affiliated with The Aspen Institute. For more than four years, she provided the leadership, management and operational oversight of all facets of the organization.

Prior to Liberty Fellowship, Runge practiced law in Greenville with Gallivan, White & Boyd for 21 years, the last 11 of which as a shareholder. She served as lead counsel in trials, while also litigating and arbitrating civil disputes for businesses, professionals and governmental entities.

A native of Virginia, Runge earned a Bachelor of Arts, cum laude, in Politics from Wake Forest University and a juris doctor from Wake Forest University School of Law. She has been recognized as one of the Best Lawyers in America, a South Carolina Super Lawyer and one of Greenville’s Legal Elite, as well as one of Greenville’s 50 Most Influential for 2016.

About Elliott Davis LLC
Elliott Davis LLC, is a leading business solutions firm offering a full spectrum of services in the areas of tax, comprehensive assurance, and consulting services to diverse businesses, organizations, and individuals. With a network of more than 700 forward-thinking professionals in major U.S. markets and alliance resources across the globe, the organization ranks among the Top 40 and fastest-growing accounting firms in the United States. Elliott Davis has been providing innovative solutions since its founding in 1920. Visit elliottdavis.com for more information.

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Written by Smoak PR

Why is Engagement So Important?

In a world that is constantly connected, some may wonder, how do you do it? By “it” I mean manage multiple social media platforms on a day to day basis and stay engaged with different audiences. So, one may ask, what exactly is engagement? Engagement is simply getting your followers to do something in response to your post. Whether it is liking, sharing, or commenting, it is getting followers to see, read and interact with your content. Now that you have an idea of what engagement is you may wonder, well why is it so important and how do I increase my engagement?
Engagement is more important than just getting likes and comments. The primary reason we prioritize engagement is because it generates relationships and builds brand awareness. We always strive to be thought leaders and to do so, a recognizable brand and interactive presence is key. When you engage and show interest, you increase trust which leads to new business, brand exposure and top-of-mind awareness. To make the most of your social media content and engagement, I have a few tips for you to keep in mind:
1) Numbers-First things first, let me address this. Numbers are NOT everything. For example, it is much more useful to have an organic following that is interested in your brand, than to pay for random followers. Follow people that make sense and when someone follows you make sure to follow them back. The number rule also applies to likes, comments and shares. Yes, it is a great feeling to get more likes than usual, however, do not solely focus on this number. If you are posting consistently and staying relevant, your numbers will naturally begin to increase.
2) Photos- Visuals are everything! On average, people spend no more than 3 seconds per post while scrolling through their Instagram feed. It is important to realize that colorful, high quality photos are going to make someone stop and look. Consistency with photos and graphics is key-use your brand colors, fonts, etc. that people will begin to recognize overtime.
3) Personality- Your brand has a personality. Whether it is professional, funny, or a mix of both, make sure that your content is a reflection on your company’s personality. Create posts that captivate for your audience. Make sure you are posting content that is helpful, entertaining or interesting to your followers. I have found that people want to know what you do on a day-to-day basis. Give your audience a behind the scenes view of what you do, this will spark their curiosity.
4) Strategy- Make sure to have a strategy behind your content and don’t just post to post. Mix up your posts. If you are posting an informative tip one day, make sure to post something different the next day. Always have goals and objectives that you are trying to meet through social media. It is hard to directly measure success through social media but take advantage of platform analytics to see what is working and what is not. As you probably know, there are times of day that are recommended for posting, but social media is 24/7. Engage with your audience when they are plugged in and when you are more likely to get a response from them.

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Written by Smoak PR

SPINX PRESENTS 19TH ANNUAL RUN FEST ON OCTOBER 27TH

Greenville, S.C. – October 8, 2018 – The SPINX Company, the Greenville S.C.-based fuel and convenience retail company with more than 80 locations and 45 car washes statewide, is excited to present the 19th Annual Spinx Run Fest on Saturday, October 27, 2018. This year, the Spinx Run Fest will feature five different races providing fun and entertainment for all ages and skill levels. Registration is now open at www.spinxrunfest.com. Those planning to participate are encouraged to sign up online prior to the day of the event.

“I could not be more thrilled to participate in the 19th Annual Spinx Run Fest this year and hand out the awards following the event.” said Stewart Spinks, founder and chairman of The SPINX Company. “This is such a great event for the entire Greenville community and something we look forward to hosting all year long!”

All races will start and finish at Fluor Field in downtown Greenville. This year’s races include the Swamp Rabbit Marathon, the USA Half Marathon, the Downtown 10k, the Big Punkin 5K and the Spunky’s Kids Run. A refreshment and fresh food area, with post-race snacks provided by Spinx, will be available for participants in addition to prizes and giveaways following the event.

Sponsors of the 19th Annual Spinx Run Fest include the Greenville Track Club, Bon Secours and Flying Melon Production.

For more information or to sign up online, you can visit www.spinxrunfest.com or www.runsignup.com

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ABOUT SPINX
Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

HARTNESS HOSTS SECOND ANNUAL HALF MARATHON & 5K TRAIL RUN

October 3, 2018, Greenville, S.C. – Hartness is excited to announce the second annual Hartness Half Marathon and 5K Trail Run, presented by Milestone Custom Homes will take place on Saturday, November 10, 2018 at 9 AM. The race will benefit A Child’s Haven, a local nonprofit organization that provides care and education for children with developmental delays due to limited resources, abuse, or neglect.

Registration is now open and currently costs $80 for the half marathon and $30 for the 5k trail run, per runner. To register today, visit www.hartnesshalf.com.

The race will be held on the iconic Hartness property, home to the new traditional neighborhood development being built only 15 minutes from downtown Greenville. Runners will race on pavement, trails, dirt roads, gravel roads and grass fields throughout the property. This event is perfect for first-timers or Elite athletes alike. The Hartness Half Marathon & 5K presented by Milestone Custom Homes and is partnered with Set Up Events to ensure the racing experience is first-class.

“The Hartness Half Marathon & 5k Trail Run is a great event that allows all those who participate the opportunity to experience our incredible nature preserve” says Sean Hartness, Hartness CEO. “It is great to be able to host an event our community of homeowners and the Upstate can enjoy together, while supporting such a deserving local organization like A Child’s Haven.”

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ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

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