Written by Smoak PR

FUEL promotes Zach Chastain to Senior Digital Strategist

Greenville, SC (September 17, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC, specializing in both digital and traditional services, has promoted Zach Chastain to Senior Digital Strategist. Zach is a valuable asset for many of our clients, helping them develop and execute digital strategies and optimize digital campaigns to drive leads that convert to new sales and overall growth.

“We are thrilled to recognize Zach’s talent and hard work with this well-deserved promotion,” says FUEL Creative Director Joe Gilman. “His advanced expertise in digital and social media marketing has helped our clients gain qualified leads at a significant decrease in cost. Zach constantly demonstrates his dedication and commitment to our clients, always going above and beyond to meet their needs.”

With his extensive IT background, Zach applies a data-driven approach to develop our clients’ digital marketing strategies. Since joining the FUEL team, he has leveraged his previous experience working with global tech brands to strengthen and enhance the agency’s top-notch digital team.

ABOUT FUEL
Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including advanced manufacturing, real estate, technology, health care, retail, franchises, and more.

FUEL Facebook Page:
https://www.facebook.com/fuelingbrands/

For more information, please contact:
Warren Griffith / President
864-627-1676
warren@fuelingbrands.com

Written by Smoak PR

FUEL promotes Catherine Crandall to Senior Art Director

Greenville, SC (August 27, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC and specializing in both digital and traditional services, has promoted Catherine Crandall to Senior Art Director. Catherine plays a key role with many of our clients, helping spearhead the graphic design that is critical to their brand positioning. “Catherine is a creative force, as well as a workhorse,” says FUEL Creative Director Joe Gilman. “She has great instincts when it comes to uncovering the essence of a brand and helping communicate that visually with key audiences. She also has incredible chops designing for digital and interactive experiences.”

Catherine has always been a valuable team player and collaborator, helping to drive and inspire the creative process. She is a highly gifted designer, with proven experience in traditional and digital advertising, production, and publication.

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 About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, franchises, and more.

FUEL Facebook Page:

https://www.facebook.com/fuelingbrands/

For more information, please contact:

Warren Griffith / President

864-627-1676

warren@fuelingbrands.com

 

 

Written by Smoak PR

United Ministries Announces New Executive Board Members

Greenville, S.C. | August 21, 2018 — United Ministries is pleased to announce that their Board of Directors has recently elected Katherine Davis as Board Chair. Katherine previously served as the Vice Chair of the Board of Directors. She has volunteered and committed her time to the Greenville community for over 25 years. Katherine is the Principal of Smoak Public Relations, which is currently celebrating its 25th year in business.

“We could not be more thrilled to have Katherine as the Chair of our Board of Directors. Her enthusiasm, experience and commitment to the community will prove to be a great asset for United Ministries, and we look forward to providing for our community with her at the helm,” stated United Ministries Executive Director, Tony McDade.

The Board of Directors supports United Ministries mission of serving and empowering those on the transformative journey to self-sufficiency.

Frances Poe, Director of Asset Management with Hughes Commercial Properties, will serve as Board Vice Chair, Debbie Cooper, Director of Donor Services with Community Foundation of Greenville, will serve as Treasurer and Betsy Boaze, Assistant Director of Spartanburg Mental Health, will serve as Secretary. A full list of board members can be found by visiting www.united-ministries.org.

 ABOUT UNITED MINISTRIES

Located in downtown Greenville’s West End, United Ministries has been working for 48 years to give everyone the opportunity to participate in the prosperity of our community.  Originally established by local congregations to meet the crisis needs of people living in poverty, the agency has evolved to focus on developing the potential each family possesses to become self-sufficient – and even to thrive.  The agency’s integrated service model discourages dependency on charity and promotes the dignity of work.

For more information on United Ministries, visit www.united-ministries.org or contact Jade Fountain, Director of Mission Development, at jfountain@united-ministries.org or (864) 335-2615.

Written by Smoak PR

SPINX ANNOUNCES NEW STORE LOCATION IN GREENVILLE

Greenville, S.C. – August 20th, 2018 — SPINX, the Greenville, S.C.-based fuel and convenience store company, announced this week plans to build a new store on the corner of Rutherford Rd. and Shaw St. in Greenville, which is slated to open by the end of 2018. The new store will serve as a marquee entry point of the “Poinsett District,” a corridor along Poinsett Highway that the Greenville County Redevelopment Authority is focused on revitalizing.

“The location of this store has a very special place in my heart,” stated Stewart Spinks, founder and chairman of The SPINX Company. “This corner was the site of my first station years ago, where my mom and I actually worked together here. I look forward to providing for the community in the same spot as we did many years ago with one of our biggest stores yet.”

At more than 6,600 sq. ft., this will be SPINX’s largest store to date and will feature a full-service kitchen, eight multi-product fuel dispenser pumps, and a 72 ft. tunnel car wash with free vacuums as part of its statewide car wash club. In business for 45 years, SPINX operates 80 stores throughout South Carolina and is the largest privately-held retailer headquartered in S.C., employing nearly 1,400 associates.

About The SPINX Company:

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

 

Written by Smoak PR

FUEL grows team with the addition of new Account Director

Greenville, SC (August 20, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC and specializing in both digital and traditional services, has added Nora Carson as Account Director. Nora brings a wealth of hands-on experience, as well as a passion for building long-term relationships with clients. She comes to FUEL from EP+Co, where she worked with national and regional accounts in a number of industries.

“We are glad to have Nora join the FUEL team,” says Warren Griffith, FUEL President & CEO. “We have been in growth mode for the past year and it’s imperative to bring in bright, strategic people who fit in well with our collaborative culture. Nora has just that and will hit the ground running, working on several of our key accounts.”

With a background in design, Nora is a right brain/left brain thinker who mixes well with creative teams to help contribute new and innovative ideas. A planner to her core, she collaborates well with teams to develop strategies, plans, and timelines designed to build awareness, solve problems, and get results. “I couldn’t be more excited to join the FUEL team,” says Nora. “I love the work they do and the talent they have is top notch. I am eager to begin working with such a fun, motivated group of people.”

Nora has a proven record of success with companies like Chick-fil-A, Strayer University, and CIT Bank. At FUEL, she joins a team that has a stellar reputation for helping clients in a variety of industries and verticals get results and attain sustainable growth year over year.

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 About FUEL Integrated Marketing

Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, franchises, and more.

FUEL Facebook Page:

https://www.facebook.com/fuelingbrands/

For more information, please contact:

Warren Griffith / President

864-627-1676

warren@fuelingbrands.com

 

 

Written by Smoak PR

United Ministries Hosts 29th Annual Transformation Walk and 5K Run

Greenville, S.C. | August 15, 2018 — United Ministries will host their 29th annual Transformation Walk and 5K Run, presented by Bon Secours, on Saturday, September 22, 2018, at 9:00 AM, with registration beginning at 8:00 AM. The race will begin and end at First Baptist Church, Greenville and travel through portions of the Swamp Rabbit Trail and Cleveland Park.

Registration is open to individuals and teams interested in participating. The walk is free to participate, and walkers are encouraged raise money for the cause. This is the first year United Ministries will incorporate a timed, certified 5k race. The run costs $30, and each runner will receive a race t-shirt along with a bib. Event festivities, family friendly activities and an awards ceremony will take place following the race.

Proceeds from the walk benefit all of United Ministries’ life changing programs that equip vulnerable individuals to become independent and productive members of our community. The event provides funds for services like free GED preparation, crisis assistance, interim housing for homeless families, job training, and the Place of Hope day shelter for community members experiencing homelessness. We are asking the Upstate community to register, start a fundraising page, organize a team, and help us spread the word! For more information visit: https://united-ministries.org/transformation-walk/

“We look forward to hosting this event every year! The Transformation Walk and Run is a great opportunity for our community to come together and help those in need in Greenville,” said United Ministries Executive Director, Tony McDade. “Without the involvement of our staff, supporting organizations and our community, we would not be able to continue our programs here at United Ministries. Make sure to come out on Saturday, September 22nd to help us make this the biggest and best race yet.”

ABOUT UNITED MINISTRIES

Located in downtown Greenville’s West End, United Ministries has been working for 48 years to give everyone the opportunity to participate in the prosperity of our community.  Originally established by local congregations to meet the crisis needs of people living in poverty, the agency has evolved to focus on developing the potential each family possesses to become self-sufficient – and even to thrive.  The agency’s integrated service model discourages dependency on charity and promotes the dignity of work.

For more information on United Ministries, visit www.united-ministries.org or contact Jade Fountain, Director of Mission Development, at jfountain@united-ministries.org or (864) 335-2615.

Written by Smoak PR

SPINX HOSTS LEADERSHIP OPPORTUNITY JOB FAIR

Greenville, S.C.July 18, 2018 – The SPINX Company, a Greenville, S.C.-based operator of more than 80 convenience stores throughout S.C., is hosting a leadership career event from 10:00 a.m. to 5:00 p.m. on Wednesday, July 25th at SC Works, located at 225 S Pleasantburg Dr, E-1 Greenville, SC 29607. The company is searching for new, qualified talent in the Upstate to join its team of nearly 1,400 associates and is offering substantial growth and advancement opportunities. All attendees will be guaranteed interviews.

Members of the SPINX human resources department will be interviewing for various leadership positions, including General Managers, Assistant Store Managers, Food & Beverage Managers, Car Wash Managers and other positions. SPINX offers competitive wages, incentives and benefits with entry-level store leadership positions with salaries of up to $60,000.

“We’re focusing on investing in people now more than ever because it’s our friendly, dedicated associates that set us apart,” states Stewart Spinks, founder and chairman of SPINX. “Being part of the SPINX team makes you a part of something special and something local, and we’re looking for leaders that want to join a great team and build upon the success of this locally-grown company.”

The company is guided by its core values, which include being community centric, passionate, customer focused, committed to quality, accountable and team oriented. Careers at SPINX are fast-paced and offer exciting challenges and opportunities. Resumes are not required at the event but recommended.

For more information on leadership opportunities and current job positions available, visit www.myspinx.com/careers.

ABOUT SPINX

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

 

 

Written by Smoak PR

Tips for creating a successful team building activity, luxury retreat or corporate event?

In today’s competitive business landscape, it is important to take advantage of opportunities that will further your brand, increase awareness and position your company in a positive light. There are countless creative techniques to accomplish these objectives, however, unique team building activities, luxury retreats and off-campus events are a few examples that can achieve success. Here are four techniques that can help your company excel with creative corporate hospitality.

 

  1. Go where your target audience goes. By understanding your target market, you can identify which corporate events are a fit for your consumer or client base. Do most of your sales meetings happen out on the golf course? Do your clients enjoy the game? If the answer is yes, why not think about sponsoring a skybox at the next PGA tour event or even host a team building activity at your local driving range with a food truck and live entertainment. Tapping into your audience’s interests always yields positive results.

 

  1. Tailor your experience. By understanding what your client enjoys, you make their experience at a corporate event, luxury retreat or team building activity, a memorable occasion. You can then provide a customized theme with unique offerings, such as decoration, food, entertainment and more. By delivering thoughtful experiences, you create lasting relationships.

 

  1. Don’t overlook the details. Oftentimes, the largest events hinge on the smallest details. It is typically the small things like creative giveaways, customized options, and exclusive opportunities that can elevate your luxury retreat, business function or corporate event to the next level.

 

  1. Expect the unexpected. No matter how well-planned a corporate event or team-building exercise is, it is still important to account for unpredictable elements. When you create secondary plans for every factor, from weather to vendor cancellations, you ensure that your clients still have the best experience possible.

 

 

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Written by Smoak PR

Why is corporate hospitality important?

The primary purpose for encouraging corporate hospitality for clients and business partners alike is to increase engagement and build relationships. By increasing face-to-face interaction at company outings, client events and team building exercises you can ultimately cultivate long-term success.  Here are a few reasons why investing in corporate hospitality can be beneficial.

 

  1. Strengthen customer relations. Formulating relationships with your clients gives you the opportunity to earn their trust and increase the likeliness of them choosing your business again. The connections made through corporate events and team building activities will prove invaluable to the success of your organization.

 

  1. Increase visibility. Increasing your brand’s exposure will ultimately provide more business opportunities and lead to a larger client base. Whether it is networking at a corporate event or a luxurious retreat, finding new ways to expose your business can build brand awareness and credibility.

 

  1. Set yourself apart. As the business market grows more and more competitive, it is crucial to go the extra mile. By hosting corporate events, you create a memorable experience that will differentiate your business from any competitors.

 

  1. Return on investment. While hosting a corporate event or luxury retreat requires time and money, businesses can yield positive dividends following the event, if executed well. By creating a top-of-the-line experience for clients, you will gain business that will create long-term financial benefit.

 

 

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Written by Smoak PR

FOXFIRE HIRES NEW LEADER MEAGHAN CARRIGAN TO LEAD THEIR VALUE-ADDED RESELLER CHANNEL

JULY 9, 2018 | GREENVILLE, SC – Foxfire, a provider of supply chain software specializing in Warehouse Management Systems (WMS), welcomes Meaghan Carrigan as the newest addition to lead Foxfire’s Value-Added Reseller (VAR) Channel. In this position, Carrigan will serve as the Director of the VAR Channel where she will manage and oversee its marketing and sales efforts.

Carrigan, a Greenville native, attended the University of Richmond where she received a Bachelor of Science degree in Business Administration, Finance and Marketing. In 2017, she continued her studies at the University of South Carolina where she earned a Master of International Business. Throughout her collegiate career, Carrigan also served as a full-time student-athlete for both University soccer teams, where her strong leadership skills proved invaluable as she led both teams to success.

“Meaghan has an extraordinary background. She comes from the #1 international business program in the US and in addition to being a student athlete, she was the captain of both teams during her studies at the University of Richmond and the University of South Carolina” stated John Sterling, CEO of Foxfire. “Her work ethic and people skills have already translated in such a positive way at Foxfire. We are excited to see how she grows our national VAR channel.”

Carrigan served as the Athletic Public Relations Student Assistant where she managed social media sites during athletic competitions, categorized game clippings and photos and assisted Sports Information Directors to ensure smooth game day operations. In addition, Carrigan interned at Foxfire during graduate school.

 

About Foxfire

Since 1987, Foxfire specializes in Warehouse Management Software (WMS) serving distribution facilities worldwide. The WMS software is ideal for those wanting to optimize inventory levels, increase warehouse labor productivity, improve customer satisfaction, and reduce cycle times. The Foxfire reseller network is sold exclusively through Scan Source. For more information email, info@foxfire.com.

 

 

 

 

 

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