Written by Smoak PR

CommunityWorks Announces New President & CEO

Greenville, SC | April 1, 2019– CommunityWorks, a non-profit financial organization, is excited to announce Tammie Hoy-Hawkins as the new President & CEO, beginning in January 2020. Hoy-Hawkins is replacing Deborah McKetty, former founding President & CEO of CommunityWorks, who led the organization since 2008.

As President of Together Consulting, Hoy-Hawkins has worked in community economic development for over 20 years, providing leadership and guidance to non-profit, for profit and government entities. Most recently, she has been serving as the Project Manager for the Northside Development Group’s Northside Initiative in Spartanburg. Additionally, she has been working as the Project Coordinator for the Greenville Housing Fund (GHF), a wholly-owned LLC under CommunityWorks that supports the production and preservation of quality affordable and workforce housing.

“Tammie was the top candidate in our search for the next President & CEO of CommunityWorks. With a long history of successful non-profit leadership and a deep passion for community development, she is the ideal person to assume the helm of CommunityWorks”, says Billy McGee, Board Chair of CommunityWorks. Hoy-Hawkins will officially join CommunityWorks in January of 2020 once she concludes her work with the Northside Development Group. “We have a remarkable leadership team at CommunityWorks and are confident that this will be a smooth transition. Under Tammie’s leadership, we are looking forward to serving our community for years to come”, says McGee.

“I am excited for the opportunity to serve CommunityWorks as the President & CEO”, says Tammie Hoy-Hawkins. “I have worked in partnership with CommunityWorks and its team through various roles in my community development career, both on the Northside Initiative and with the Greenville Housing Fund. In addition, have been a longtime colleague of Deborah McKetty, whom I admire greatly. I am excited for the opportunity to be the next leader of CommunityWorks and work with the team to envision the next 10 years of the organization’s community and economic development impact”, says Hoy-Hawkins.

“Having worked with Tammie on Spartanburg’s Northside Initiative, I have seen her expertise in action. Tammie truly cares about the work she does and consistently advocates for community development and is passionate about affordable housing. I am confident that she will bring the same enthusiasm and knowledge to her new role as President & CEO of CommunityWorks”, says Bill Barnet, Board Chair of Northside Development Group and former Mayor of Spartanburg. The goal of Northside Development Group is to encourage and manage the redevelopment of the City of Spartanburg’s Northside community, honoring its past and expanding the opportunities for a mix of affordable and market rate housing, economic, educational, recreational, health and social opportunities for its residents.

Prior to founding Together Consulting, Hoy-Hawkins worked for the Federal Reserve Bank of Richmond where she was responsible for community economic development outreach and education for North and South Carolina. Before working for the Federal Reserve Bank, she spent six years as the Director of the SC Lowcountry Housing Trust where she led the organization to over $10M in assets.

About CommunityWorks

CommunityWorks was established in 2008 as a local housing trust fund through a partnership between the City of Greenville, United Way of Greenville County and Greenville County Redevelopment Authority. CommunityWorks’ mission is to build a brighter future for underserved families and communities through financial education, lending, and investing. In 2011 CommunityWorks was certified by U.S. Treasury as a Community Development Financial Institution (CDFI) which operates a community loan fund that supports community economic development.

Since its inception, CW has generated over $221 million in local economic impact and has provided 33,900 hours of training and coaching, served 4,008 families, provided over $3.9 million loans to startups and existing small businesses, and deployed over $6.3 million in affordable housing and community loans that have created or preserved over 662 affordable housing units.

Written by Smoak PR

Momentum Bike Clubs Announces Tony Elliott as Keynote Speaker for Resilience Awards Dinner

Clemson Football Co-Offensive Coordinator to Speak at 2019 Resilience Awards Dinner  

Greenville, SC | February 22, 2019 – Momentum Bike Clubs (MBC), a community mentoring initiative of the Institute on Family and Neighborhood Life at Clemson University, is proud to announce that Tony Elliott, Co-Offensive Coordinator for Clemson Football, will deliver the keynote address at their first annual Resilience Awards Dinner. The event will take place from 6:00 to 8:00 pm on Thursday, April 11, 2019 at First Baptist Church in Greenville. Coach Elliott will share his story of overcoming childhood trauma to becoming a significant part of Clemson’s rise to the top of college football.

MBC operates 19 bike clubs across Greenville County that offer middle and high school students the opportunity to engage in the vigorous exercise of cycling among caring mentors and peers.  MBC promotes positive outcomes for youth by providing opportunities, fostering positive relationships, and offering consistent support to build on their leadership potential. Since its inception in 2010, MBC has served over 800 youth and have collectively ridden over 90,000 miles.

At this event, we will honor a number of our MBC students in recognition of their exceptional commitment and personal growth through Momentum Bike Clubs. Most importantly, this fundraising event will provide critical financial support to expand our reach to support students who are equally talented, but lack support and opportunity.

Sponsorship opportunities for the Resilience Awards Dinner are as follows:

  • Title Sponsor- $5,000
  • Climb Sponsor- $2,500
  • Table Sponsor $1,000
  • Ride Sponsor- $500

“We look forward to honoring our students at this event and know that Coach Elliott’s personal story will resonate with many attendees in the room,” stated Executive Director of Momentum Bike Clubs, David Taylor. “The mission of Momentum Bike Clubs is to lift students and maximize their potential and we hope that you can come experience this special event first hand on Thursday, April 11th.”

To learn more about the Resilience Awards Dinner or to inquire about sponsorship opportunities, please visit our Eventbrite Page or contact David Taylor at dtaylor@clemson.edu.


Written by Smoak PR

Smoak PR’s Instagram Insider Tips

Both the beauty and the blight of social media is how quickly it changes. Most recently, Instagram has taken over the social media market. Due to the fast-paced nature of social media and its effectiveness of sharing information, it is important to have a few tips and tricks up your sleeve to attract quality followers that help build and accurately represent your brand.

  1. Beautiful Photos

Perhaps the most logical suggestion on our list of Instagram hacks, is to post unique photographs that attract people to your page and establish an online presence to keep people re-visiting. The average user spends about three seconds viewing your post, therefore, post graphics that make them stop and engage!  If you don’t have easy access to a professional photographer or high-quality photographs, try using a consistent filter on all of your photos to establish visual continuity throughout your page. Websites such as pexels.com are full of free stock photos you can use when creating your social media content.

  1. Instagram Stories

Recent studies have shown that people are more likely to watch Instagram stories than they are to take the time to scroll through their Instagram feed. Creating an Instagram story takes very little time and is a fun way to give followers a peek inside your typical workday. It can be as easy as taking a behind the scenes photo or Boomerang of your next team meeting.

  1. Calculated Representation of Your Brand

Social media accounts have become the medium through which customers generate their first impressions of companies and brands. Take a minute to sit down with your team and discuss how you want your brand to be perceived via Instagram. Are you silly or serious? What are your goals? Who are the individuals that make your brand unique? Thinking critically about how you want to present your brand on social media platforms can help establish a more consistent image between your online and offline presence.

  1. Engagement is Key

Make sure to actively like and comment on your follower’s posts. This shows your loyalty to them and will garner engagement back to your page! This is an easy to task to forget, so we recommend setting a reminder every day on your phone to actively interact. You will be surprised at how much a few minutes of engagement can pay off in the long run.

Written by Smoak PR

Hartness to Serve as Host for the 2019 Inspiration Home

Public invited to experience Greenville’s most exciting new home neighborhood during multi-weekend Showcase of Homes event


March 11th, Greenville, S.C. – Hartness, one of Greenville’s most desirable new home communities, is excited to announce the inaugural edition of its Showcase of Homes event. The Showcase will feature five custom homes crafted by Greenville’s premier builders, including the 2019 Inspiration Home by Milestone Custom Homes, along with residences from Hollison Custom Homes and Stoneledge Properties. Tickets for this event go on sale March 11th and can be purchased by visiting www.HartnessShowcase.com. All proceeds from ticket purchases will directly benefit A Child’s Haven, a 501(c)(3) organization that treats children with developmental delays as a result of limited resources, abuse, or neglect, and provides support and education for both the child and their families.


This highly anticipated event compliments Hartness’ reputation as the Upstate’s most sought after new neighborhood and will provide the public a tremendous opportunity to experience Hartness first-hand.


“There is incredible progress being made at Hartness and we’re excited to invite the community to not only see the state-of-the-art 2019 Inspiration Home, but to also learn more about our other exciting new homes for sale,” stated Sean Hartness, Hartness CEO. “With homeowners moving in and the neighborhood taking shape, we look forward to welcoming those who attend this event in April and May to experience what makes Hartness unique.”


The 2019 Inspiration Home was built to demonstrate commitment to both the community and cutting-edge building practices. The 4-bedroom, 4.5-bathroom home is 5,125 square feet of pure luxury. Crafted in the style of Colonial Revival, the brick exterior has been treated with Romabio Limewash paint, a product derived from sustainable materials and one that gives the home an incredible contrast between white paint and red brick. Tapersawn Cedar shakes and metal roof accents with Kynar resin-based coating complete the stunning exterior look. The interior design incorporates newest products with a nod to contemporary styling and fresh, clean lines.

“Milestone Custom Homes is excited to introduce our third Inspiration Home in the Greenville community this spring. The 2019 Inspiration Home will feature industry best building practices and products with the very latest home integration technology.” stated Mario Brown, Milestone Custom Homes.

The crafting of each home design at Hartness is carefully overseen by highly regarded town planner, Lew Oliver. The Hartness neighborhood development plan features an array of architectural styles, including Federal, Italianate, Greek Revival and Colonial Revival.  In addition, the neighborhoods within Hartness blend seamlessly within a 185-acre protected Nature Preserve, which features a 15-mile trail network along with over a dozen ponds and lakes.


New three and four bedroom custom homes in Hartness start in the $600s and new two and three bedroom cottage homes start in the $400s.


Those interested in learning more about this event or the Hartness community are encouraged to visit the community’s Discovery Center seven days a week, located at 103 Alester Square, or call 864-626-0618.



Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes. 


For more information, visit www.hartnessliving.com.




Written by Smoak PR

Why the Smartest Leaders Host Corporate Events

HOW to execute the perfect corporate event is an easy question. Answer: Hire us. From conceptualization to execution, we’ll help you plan an agenda that will leave your attendees stunned and smiling. Whether it is a luncheon or a three-day conference, we have the tools to bring your organization together for a smooth and productive outing. The bigger question is WHY? Will such a short-term expense really benefit your company and employees in the long run? Is it better than free snacks in the break room? A day off? A bigger Christmas fruit cake? Yes. Yes, it is. Below, you will find three compelling reasons why your organization should take the leap and host a corporate event.

1. Increased Employee Engagement. Corporate events give employees the opportunity to relax and build relationships. Planning an event for your company shows employees you value and appreciate their efforts throughout the year. It can also give them the opportunity to learn new industry trends, break down barriers, meet people from other offices, as well as get to know company leaders they may not interact with on a daily basis. Although they spend a lot of time with one another during the work week, a different setting can help employees get to know each other in a different and more personal way. Building friendships outside the office tends to strengthen bonds inside the office, so a corporate event offers the perfect opportunity to engage and enliven employees.

2. The Reward of Recognition. Has your company grown, started a new program, or celebrated a recent milestone? Whatever it may be, corporate events are the ideal place to celebrate your organization’s successes and reveal exciting announcements. Organizations can use conferences to hold an awards ceremony recognizing employees that go above and beyond. They can also serve as an opportunity to invite local stakeholders or potential clients to join as you celebrate your success and plan for a strong future. Great companies recognize internal success and celebrate wins, big and small.

3. Barrier-Breaking Creativity. Corporate events are an effective way to bring all office locations together so employees can learn from one another, collaborate on new ideas, and network within the company. These large-scale events allow employees to bounce ideas off of one another, leading to an increase in company productivity. Many conferences incorporate a variety of team building exercises that bring staff together and require them to think outside of the box. While you may have an established brand, a corporate event solidifies your company’s mission and gives employees the opportunity to fully understand the important values and priorities of your organization. When your brand is refreshed in the minds of your people and they’re rubbing elbows with those outside their immediate department, it’s amazing how creative new solutions to old problems spring forth.

These are just a few reasons WHY you should host a corporate event. Give us a call to start planning. We’ll help you maximize the potential it can have for your company, whether it’s an event for your employees, clients or both. Let’s get started!

Written by Smoak PR

Elliott Davis Announces Expansion of Corporate Headquarters

Greenville, S.C. (January 24, 2019) – Elliott Davis, a leading business solutions firm with nine offices across the Southeast and nearly 800 employees, today announced plans to move its corporate headquarters from the current location at 200 East Broad Street in downtown Greenville to a larger, more modern space at 435 South Main Street in the new Falls Tower building within the Camperdown development.

“We’re at an exciting point in the evolution of Elliott Davis,” said Rick Davis, CEO of Elliott Davis. “Our new headquarters is an extension of that evolution and will support the growth we’re experiencing throughout our firm. This space will provide the room and amenities to help us attract and retain the best talent in this very competitive market. Our employees are our most valuable asset, and we believe the design of this office will reinforce a culture that is highly collaborative and innovative.”

Located in a strategic setting on Main Street, the new headquarters underscores Elliott Davis’ commitment to the city it has called home since its founders opened the Greenville office in 1925. It will occupy 60,000 square feet across three floors, as well as a collaborative street-level space that the community and visitors alike will be able to enjoy. The expansion, which is scheduled to take place in November 2020, will accommodate the company’s anticipated future growth and facilitate the cross-practice collaboration that fuels innovation and enables the firm to deliver more value to its clients.

“On behalf of the City of Greenville, I’m absolutely thrilled at the commitment Elliott Davis is making to our great city by serving as the primary tenant of the highly anticipated Camperdown building on Main Street,” stated Mayor Knox White. “As one of the Top 40 accounting firms in the U.S., this is a true statement to our thriving economy and the exciting future we have ahead of us.”

Elliott Davis’ new headquarters will house the firm’s growing number of local employees, its executive offices and the Greenville operations team, which includes tax, assurance, and consulting and advisory leadership. A shared-workspace environment, coupled with meeting rooms and common areas on each floor, will provide ample opportunities for employees to forge the cross-discipline relationships that foster creativity and ultimately yield holistic business solutions.

“The Camperdown team is ecstatic to be a part of the new Elliott Davis headquarters in the Falls Tower building,” said Brody Glenn, president of Camperdown’s developer, Centennial American Properties. “Local companies reinvesting in downtown is one of the reasons Greenville has become one of the best downtowns in the country. Elliott Davis is a great example of this and their commitment to being a corporate leader in Greenville for years to come.”

Camperdown is a “live, work, play” development scheduled to open in 2020. In addition to the Falls Tower building where the new Elliott Davis headquarters will be located, Camperdown will feature a 196-room AC Hotel; 80,000 square feet of retail space; a 609-space parking garage; and the largest public plaza in the city’s history.

About Elliott Davis, LLC

Elliott Davis, LLC is a leading business solutions firm offering a full spectrum of services in the areas of tax, comprehensive assurance, and consulting services to diverse businesses, organizations and individuals. With a network of nearly 800 forward-thinking professionals in major U.S. markets and alliance resources across the globe, the organization ranks among the Top 40 and fastest-growing accounting firms in the United States. Elliott Davis has been providing innovative solutions since its founding in 1920. Visit elliottdavis.com for more information.


Written by Smoak PR

Adrian Grenier, Actor and UN Environment Program Goodwill Ambassador, Joins BarberWind Turbines’ Advisory Board

Greenville, SC | December 11, 2018- BarberWind Turbines LLC, a groundbreaking wind technology company, is excited to announce that Adrian Grenier has joined their Advisory Board. In front of the camera, Grenier is best-known for starring as Vincent Chase on Entourage, one of HBO’s most popular half-hour series in the network’s history.

Adrian Grenier is as passionate about leading a global evolutionary shift as he is about embodying compelling characters. On World Environment Day in June 2017, Grenier was appointed a UN Environment Program Goodwill Ambassador through which he advocates for a collaborative approach to address our environmental issues.

The BarberWind Turbines’ executive team met Mr. Grenier in September at the Caribbean Transitional Energy Conference (CTEC).  “There was an immediate sense of aligned beliefs and shared goals,” says Tammy Barber, Owner and COO of BarberWind Turbines LLC.

“I am always excited about companies that are on the cutting edge of technology, especially when the environment is the main beneficiary,” says Adrian Grenier.  “When I learned that BarberWind Turbines is making energy more viable and economical for the world’s remote locations, I rushed to get involved. BarberWind Turbines is bringing a cleaner form of energy to a whole new market, serving areas that didn’t previously have a chance to consider wind as an option. This is truly innovative and important.”

“We are so excited to have Adrian on board, his belief in our technology, and the doors he will be able to open for us at the United Nations and other places that are hungry for greener sources of energy,” says Debbie O’Hara, CMO and VP Sales & Marketing, of BarberWind Turbines LLC.


Our product is transforming wind power and changing lives. The BarberWind Turbines 800kW wind turbine has been designed for microgrid, stand alone and other distributed generation applications especially those currently dependent on diesel fuel systems like island nations and farms and ranches. It has a built-in lifting system so can be erected without an expensive crane, can be hinged down during the approach of severe weather or a hurricane, and can survive a Cat. 5 (155mph) when lowered. The BWT800kW can be shipped in standard containers and is the most economical renewable energy solution in the world.

Written by Smoak PR


New Project will Provide the City of Athens a Non-Student Living Space

Athens, Georgia | December 12, 2018 – Homes Urban, LLC is excited to announce that it will begin construction of a mixed-use project at 100 Prince Avenue in Athens, Georgia. They are working with architecture firm, McMillan Pazdan Smith, civil engineering firm, Smith Planning and general contractors, Trehel Corporation to bring this project to life. The project site was formerly known as St. Joseph’s Catholic Church and will be redeveloped to include 110 Class A apartments, a 10,000 square foot grocery and 17,000 square feet of additional retail and commercial space. The original St. Joseph’s chapel constructed in 1911 will be preserved and re-purposed as a restaurant.
The company has worked to acquire the 6.7-acre property from St. Joseph’s Catholic Church for over 7 years after the church made the decision to relocate. The site is adjacent to downtown Athens and will provide an iconic destination for upscale townhomes and apartments, a walkable neighborhood village and Athens’ first urban-scale grocery store.
“We are thrilled to have the opportunity to work on such an iconic project in this special town,” said Russ Davis, principal of Homes Urban. “100 Prince will provide a much needed urban grocery to residents living in or near downtown as well as new upscale apartments for permanent urban residents. We look forward to making the idea of this project a reality.”
Over the past 10 years, few apartments for permanent households have been developed in metro Athens. Instead, most post-recession supply has been in the form of purpose-built student apartments.

Homes Urban, LLC, located in Greenville, South Carolina, was founded in 2013 by J. Russ Davis, Jr. and
E.J. Mondor. Homes Urban acquires and develops high-barrier, primarily in-fill multifamily housing and
mixed-use projects in markets throughout the Southeast.


Written by Smoak PR


Greenville, S.C.January 15, 2019 – As of December 2018, UST, Greenville S.C.-based logistical solutions company has named Scott Moore, President of UST. Moore has been with UST for 8 years and a Partner in the company since 2015.

Prior to being appointed President, Moore served as Chief Administration Officer for three years as well as VP of Business Relations, and Director of Corporate Administration.

“It is one of my greatest honors to name Scott Moore as President of UST” stated Scott Ramsey, CEO and Founder of UST. “Scott is a walking manifestation of our company’s core values.  He provides our organization with continual results and our people with an impeccable role model.  I cannot envision success in our mission to transform the industry without Scott Moore by our side.”

As an active corporate citizen within the Greenville community, Moore works with a variety of non-profits including serving on the Board of The Family Effect where UST was recently awarded Corporate Philanthropist of the Year. This award recognizes a business, corporate, or foundation who demonstrates outstanding commitment to the Upstate community.

“As I embark on this new role, I feel very proud to work for UST” stated Scott Moore, President & Partner of UST. “I consider myself lucky to work among such an incredible team, within such a great community and I look forward to a successful future ahead.”

For more information on UST, visit their website at www.uste3.com.



UST is a national third-party logistics solutions company that specializes in the “final mile” delivery of furniture and appliances from the retailer’s warehouse directly to the customer’s home and is based out of Greenville, SC.  With 137 employees and over 450 independent contractors across 20 states, UST believes that the home delivery experience is not only a commodity, it is key to the consumer’s lasting impression and therefore critical to earning repeat business. UST works with retailers and supply chain providers from all over the country to transform the industry through operations, technology-based systems and creative management solutions.



Written by Smoak PR


Largest Spinx store with new tunnel wash opens on Rutherford Street

Greenville, S.C. – January 10, 2019 – The Spinx Company, the Greenville S.C.-based fuel and convenience retail company with more than 80 locations and 45 car washes statewide, officially marked the opening of its newest store in Greenville with a ribbon cutting today.  Located at 619 Rutherford St. on the corner of Rutherford and Shaw Streets in Greenville, the new store will serve as a marquee entry point of the “Poinsett District,” a corridor along Poinsett Highway that the Greenville County Redevelopment Authority is focused on revitalizing.

At more than 6,600 sq. ft., this is the largest Spinx store to date and features its new interior layout and décor, which is representative of the company’s local, Southern roots. The store offers around-the-clock service with a full-service kitchen, eight multi-product fuel dispenser pumps, a walk-in beer cave featuring local craft as well as national brand beers. The site also has a 72 ft. tunnel car wash with free vacuums as part of its statewide car wash club.

“I’m so excited about opening a store at this location, the very spot where I operated one of my first gas stations,” said Stewart Spinks, Spinx Founder and Chairman of the Board. “We look forward to bringing our legendary fried chicken, convenient on-the-go food and beverage options, tunnel car wash and friendly service to our customers heading in and out of Downtown Greenville.”

The new location provides another convenient location for the community to fill their gas tanks and enjoy Spinx’s legendary fried chicken, breakfast biscuits and chicken sandwiches served fresh all day. Also at this location, Spinx is serving made-to-order milkshakes, smoothies and soft serve ice cream in addition to its wide offering of ice-cold fountain drinks, lemonade, iced tea, slushies and the popular “chewy ice.” Hot beverages, including bean-to-cup fresh coffee and Nitro Cold Brew, will also be available for purchase.

Grand opening specials will run through the end of January and Spinx Car Wash Club monthly memberships are available at discounted prices. Learn more at www.SpinxCarWash.com or www.Spinx.com.


Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions.

For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.spinx.com.


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