Written by Smoak PR

‘Tis the Season for Building and Maintaining Relationships with Local Media

As PR professionals, it is imperative that we consistently focus on building and maintaining relationships with the local media. This time of year provides great opportunities to do just that! Below are just a few tips that will prove to be helpful as we look towards 2020.

Holiday cards – Dropping a handwritten holiday card into the mail to simply say hello is a great way to stay top of mind. Everyone enjoys receiving a holiday card this time of year, and the media is no exception! This is an easy way to stay in touch during this busy time of year.

Holiday treats – Delivering festive pastries to the local station newsroom or community newspaper is a great way to spread holiday cheer. This also provides an opportunity for valuable face to face time with those who you hope will cover your stories in the future. Including a few business cards with your treat is always a good idea!

Festive coffee or lunch meeting – People tend to enjoy getting out of the office and heading to the local coffee shop or lunch café to take advantage of the holiday atmosphere.  What better time to invite local media you have a relationship with as a way to thank them for a great 2019. It can also serve as an opportunity to reconnect regarding how you might support their work in the new year. This can be a great time to talk business, but also enjoy the company of a valuable media contact during this festive time of year! Lunches or coffee dates also provide a great opportunity for follow up after the holiday glow has faded.

Building relationships with the media is important to continue year-round however, the holiday season tends to make doing this a bit easier.

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Written by Smoak PR

Spinx Donates $225,000 to the American Cancer Society

Greenville, S.C. – Dec. 3, 2019 – The Spinx Company founder, Stewart Spinks, recently presented a check for $225,000 to Kelly Jamerson, corporate relations manager for the American Cancer Society. For 11 years now, Spinx has held an annual store campaign collecting donations from communities all over South Carolina, in support of The American Cancer Society.

“The American Cancer Society is a cause that hits close to home, as I am a cancer survivor myself,” Stewart Spinks said. “I am so proud of both our Spinx team, and our selfless customers for their generosity and dedication to the American Cancer Society for the 11th year in a row. The Spinx Company is honored to support their mission and its efforts in education, treatment, and research to discover more successful treatments, and ultimately a cure for cancer.”

All 82 Spinx stores in South Carolina participated in the campaign.

ABOUT SPINX – Founded in 1972 in Greenville, S.C., The Spinx Company operates 82 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. Spinx is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the Spinx Xtras Loyalty program and the Spinx mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about Spinx or the Spinx Xtras program, visit the company’s website at www.spinx.com.

ABOUT THE AMERICAN CANCER SOCIETY – The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 25 percent decline in the cancer death rate in the U.S. since 1991, driven by less smoking, better treatments, and earlier detection. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

Written by Smoak PR

Stewart Spinks Honored for Community Contributions During National Philanthropy Day

Greenville, S.C. – Nov. 26, 2019 – The Spinx Company founder, Stewart Spinks, and his wife Martha, were recently awarded “Individual Philanthropist of the Year” on National Philanthropy Day. The Spinks were given the honor by the Association of Fundraising Professionals (AFP), an association dedicated to generating philanthropic support for a wide variety of charitable institutions. Since 1986, Nov. 15th has been recognized as National Philanthropy Day, to honor donors, volunteers, leaders, foundations and others who participate in philanthropy.

“We are so honored to accept the award for Individual Philanthropist of the Year,” Stewart Spinks said. “Being a good neighbor and supporting the communities that help support us is extremely important to my family and the Spinx Company.”

Stewart Spinks is heavily involved in a variety of philanthropic organizations including the American Cancer Society, FAVOR Greenville, March of Dimes and others.  He also founded his own charitable organization, The Spinks Family Foundation, which focuses on growing healthy kids where we live, work and play, by partnering with programs that focus on improving health, education, wellness, and moral growth for the children of South Carolina.

ABOUT SPINX – Founded in 1972 in Greenville, S.C., The Spinx Company operates 82 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. Spinx is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the Spinx Xtras Loyalty program and the Spinx mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about Spinx or the Spinx Xtras program, visit the company’s website at www.spinx.com.

Written by Smoak PR

Navigating Fundraising for Political Campaigns

Navigating the political world when it comes to fundraisers can be tricky. When working on behalf of a candidate, it is of utmost importance to know their positions on the issues when asking for financial contributions.

  1. Determine your goals and set strategies with your candidate

Make it a priority to set goals with your candidate and decide how frequently you should meet. As a true extension of your candidate, you must work together to determine how much you must raise in order to run a successful campaign. Set consistent meetings to refine the campaign strategy and expectations.

  1. Organize your lists and gather correct contact information

Your list is the key to a successful political fundraiser. Making calls and sending personalized emails takes a great deal of time, so you should prioritize compiling your contacts to ensure you maximize reach. This is where a small team completing research can make this effort more effective, keeping in mind that your candidate will want to connect to prospective donors in addition to maintaining their relationships with previous supporters.

  1. Reach out to potential host committee sponsors the moment a date is set

First and foremost, set the date for your fundraiser. This will give you time to reach out to potential donors and provide the candidate the opportunity to get ahead of filing their quarterly report. At this event, supporters old and new will be able to hear the candidate’s position and offer additional funds.

  1. Personalize communication

Know your candidate’s platform! It is wise to personalize phone calls to each and every prospective donor, beginning with those who have been supportive of your candidate in the past. When you speak knowledgeably on your candidate’s positioning and express gratitude for potential supporter’s interest, you stand to raise more donations and strengthen your client’s campaign and event attendance.

The steps above are meant to serve as a starting point for a political fundraiser, keeping in mind that a lot goes into supporting a successful campaign. Dedicating time, developing a deep understanding of your candidate’s platform and getting creative will set your candidate above the rest.

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Written by Smoak PR

Carolina Nephrology Makes Charitable Contribution to Foundations that Hit Close to Home

Upstate Medical Practice Donates to Physician’s Family Foundations

Greenville, SC | Nov. 14, 2019 – Carolina Nephrology, a top provider for patient kidney care in the Upstate, recently donated $10,000 to three foundations that hit very close to home for the medical practice. These three organizations, the “I Got Legs” Foundation, Rader Ward Foundation, and CP Now, are all closely related to three of their practicing physicians, making these contributions very special.

The “I Got Legs” Foundation began when its founder was involved in a horrific car accident and since then, has been dedicated to rehabilitating individuals with physical challenges. The founder, Adam Gorlitsky, is nephrologist, Dr. Barry Gorlitsky’s, brother.
The Rader Ward Foundation is closely tied to Dr. William Ward, as he and his wife started the organization following his son Rader’s suicide. Their mission is to provide scholarship support for creative children that would benefit from an alternative educational philosophy.

Lastly, CP Now is an organization that aims to optimize the lifelong health, wellness and inclusion of people with cerebral palsy. Dr. Blake Shusterman’s wife, Michele, started the national nonprofit because their daughter Lily was diagnosed with cerebral palsy and she wants to continue to improve the lives of those affected by cerebral palsy.
During this season of giving, Carolina Nephrology was eager to contribute to causes that are not only revolutionary, but also strongly connected to their organization and its mission. For more information on Carolina Nephrology and their practice, please visit www.carolinanephrology.com.

ABOUT CAROLINA NEPHROLOGY
Carolina Nephrology specializes in the treatment of kidney disease and hypertension. The physicians of Carolina Nephrology are committed to delivering quality kidney care by utilizing the best clinical data, education and technology available. Carolina Nephrology is located in six areas throughout the Upstate, with the main office in Greenville at 203 Mills Ave. The practice has 14 nephrologists who are all board certified in both internal medicine and nephrology, as well as eight physician extenders.

Written by Smoak PR

Spinx Celebrates New Store Opening in Easley

New store featuring tunnel car wash opens on Highway 123

Greenville, S.C. – Oct. 24, 2019 – The Spinx Company, the Greenville -based fuel and convenience retail company with more than 80 locations and 50 car washes statewide, celebrated the opening of its newest store in Easley with a ribbon cutting on Oct. 24th.  Located at 4283 Calhoun Memorial Highway in Easley, SC the new store features a Ride ‘N Shine Tunnel Wash with free vacuums as part of its statewide car wash club.

“We are passionate about making life easier and are thrilled to open another location for our customers to fill up on fuel, legendary food options, including our chicken biscuits and all of the items they need throughout the day,” stated Stewart Spinks. “We are excited to also provide another world class tunnel wash and I encourage the community to sign up for the Spinx Car Wash Club!”

As part of the grand opening, a variety of in-store specials will be available for a limited time:

  • Free car washes – valid: 10/24 – 11/3
  • Soft Serve Ice Cream Cones – 50¢
  • 16 oz. Frozen Coffee, Smoothies and Shakes – $1.50
  • Legendary Chicken Biscuit – $2.00
  • 2 Tenders/2 Wedges – $3.00
  • 8-Piece Fried Chicken – $8.00

The new store provides another convenient location for the community to fill their gas tanks and enjoy Spinx’s legendary fried chicken, breakfast biscuits and chicken sandwiches served fresh all day. Also at this location, Spinx is serving made-to-order milkshakes, smoothies and soft serve ice cream in addition to its wide offering of ice-cold fountain drinks, lemonade, iced tea, slushies and the popular “chewy ice.” Hot beverages, including bean-to-cup fresh coffee will also be available for purchase.

Learn more at www.SpinxCarWash.com or www.Spinx.com.

ABOUT SPINX – Founded in 1972 in Greenville, S.C., The Spinx Company operates 82 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. Spinx is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the Spinx Xtras Loyalty program and the Spinx mobile app, the company offers its loyal customers savings on fuel and special promotions.

For more information about Spinx or the Spinx Xtras program, visit the company’s website at www.spinx.com.

Written by Smoak PR

Carolina Nephrology Hires New Physician

Upstate Medical Practice Welcomes Dr. Tarak Shah

Greenville, SC | October 8, 2019 – Carolina Nephrology, a top provider for patient kidney care, is proud to welcome new physician, Dr. Tarak Shah, to their team.

Dr. Tarak Shah completed his residency at the Department of Internal Medicine at New Hanover Regional Medical Center in Wilmington, NC. He then completed a Fellowship within the Department of Nephrology at Wake Forest Baptist Medical Center in Winston Salem, NC. Dr. Shah is certified on the American Board of Internal Medicine. Shah serves as a professional member in the American Society of Nephrology and has co-authored multiple medical publications.

Carolina Nephrology strives to meet the expectations of those we serve by providing compassionate, quality, and cost-effective health services. Through his position, Shah looks forward to continuing to build upon these goals by providing superior healthcare services to his patients.

For more information on Carolina Nephrology and their practice, please visit www.carolinanephrology.com.

About Carolina Nephrology:
Carolina Nephrology specializes in the treatment of kidney disease and hypertension. The physicians of Carolina Nephrology are committed to delivering quality kidney care by utilizing the best clinical data, education and technology available. Carolina Nephrology is located in six areas throughout the Upstate, with the main office in Greenville at 203 Mills Ave. The practice has 14 nephrologists who are all board certified in both internal medicine and nephrology, as well as eight physician extendors. For more information on Carolina Nephrology or its physicians, please visit www.carolinanephrology.com.

Written by Smoak PR

Soteria Community Development Corporation to Celebrate 20 Years

Fundraiser and Artisan Auction to Benefit Soteria on Thursday, November 7th

GREENVILLE, SC | September 17, 2019 – Soteria, a local non-profit organization that advocates for economic and social justice for those and their families impacted by the criminal justice system, will celebrate their 20th Anniversary on Thursday, November 7th.  Reclaimed: Soteria’s 20th Anniversary Celebration & Artisan Auction will take place at The Rutherford from 6:00 p.m. to 8:00 pm. This special event will feature auction items handcrafted by Soteria’s very own interns.

Event festivities will include live music, hors d’oeuvres, cocktails and both a silent and live artisan auction. Tickets are $50 per person with all proceeds benefiting Soteria and their programs. To purchase tickets, simply visit Soteria’s Eventbrite page at www.eventbrite.com/e/reclaimed-soterias-20th-anniversary-celebration-artisan-auction-tickets-68789626625.

Founder and Executive Director of Soteria, Jerry Blassingame, works to create opportunities for previously incarcerated men to reenter society through transitional housing, life skills and job training. His passion is assisting individuals who have been incarcerated through reentry and helping them to become productive citizens, within the community.

“We are thrilled to invite the Upstate Community to celebrate our 20th Anniversary & Auction this fall,” said Jerry Blassingame, Executive Director of Soteria Community Development Corporation.  “We can’t wait to showcase the beauty of our artisans’ handcrafted furniture and artifacts as they symbolize the work we’ve done to reclaim lives over the past 20 years.”

 ABOUT SOTERIA

Soteria Community Development Corporation is committed to empowering and assisting individuals to reach their full potential as citizens in the Greenville community. From financial-planning skills and goal setting to positive decision-making, job training, and affordable rental housing, we aim for everyone who walks through our doors to achieve a healthy, responsible lifestyle.

Written by Smoak PR

Spinx Provides Complimentary Rides Via Hop In Shuttle in Downtown Greenville

New partnership with the Hop-In shuttle provides free shuttle service for local community to ‘make life easier’

Greenville, S.C. – September 16, 2019 – The Spinx Company, the Greenville S.C.-based fuel and convenience retail company is excited to ‘make life easier’ through a partnership with Hop In, a free downtown low-speed vehicle ride and shuttle service. In advance of the busy fall season featuring Euphoria and Fall for Greenville, Spinx has begun providing complimentary shuttle rides for the local community looking to travel anywhere from Flour Field to the top of Main street (and back).

The Spinx wrapped Hop In will be driving up and down Main Street during the hours of 10:30 a.m. – dusk., seven days a week.  The shuttle can accommodate up to five guests per vehicle and will ultimately aid in the reduction of downtown traffic, as well as help support a growing need for transportation from one end of Main St. to the other.

“We are so excited to partner with Hop In and provide the local community with a complimentary and safe transportation shuttle service,” stated Stewart Spinks. “We are truly making life easier! Sponsoring a vehicle will hopefully bring more aid for those walking around downtown as well as something unique for the community to enjoy while downtown.”

The community is encouraged to simply wave down the Hop In shuttle for a complimentary ride or for $5.00, can call the on-demand number at (650) 670-0076 to request a pick-up at a specific time and location. On occasion, Spinx coupons and gift cards can be found within the Spinx wrapped shuttle for the community to enjoy.

ABOUT SPINX

Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 82 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions.

For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.spinx.com.

ABOUT HOP IN

Hop In is a free downtown Greenville, SC Low Speed Electric Vehicle ride/shuttle service. When you see us, just wave us down and “hop in”, or call for on-demand service 650-670-0076 and we will pick you up and take you to your destination within the Main Street corridor for only $5.  Book Hop In for events, weddings, promotions and more!  Hop In partners with local companies to sponsor our vehicles. For information about vehicle sponsorship call 864-887-8040.  

— 650-670-0076 On-Demand Pick-Up 

— 864-887-8040 Event Reservations or Vehicle Advertising 

See us on Facebook https://www.facebook.com/HopInGreenville/

Written by Smoak PR

Spinx Named a Top 15 ‘Best Place to Work in S.C.’

 

Spinx Company recently honored at awards ceremony in Columbia

Greenville, S.C. – September 9, 2019 – The Spinx Company, the Greenville S.C.-based fuel and convenience retail company with more than 82 locations, 45 car washes, and 1,400 associates statewide, was recently recognized at a reception in Columbia as the 12th Best Place to Work in South Carolina, within the ‘large company’ category. The 14th annual program was created by SC Biz News in partnership with the South Carolina Chamber of Commerce and Best Companies Group.

Spinx was honored as one of 75 companies and experienced a record-breaking 96% percent response rate from its teammates for the survey-based awards program. This survey-and-awards program was designed to identify, recognize, and honor the best employers in the state of South Carolina, benefiting the state’s economy, workforce, and businesses.

“I am absolutely thrilled that we have been recognized within the top 15 places to work in South Carolina,” stated Stewart Spinks, founder, and chair of the board for The Spinx Company. “With such an incredible response rate of 96%, I am honored that our teammates and the local community took the time to share their sentiments about the incredible work culture we’ve been building in recent years. It is a true testament to the outstanding people we have here at Spinx and we look forward to continuing the momentum into the future.”

Spinx President, Stan Storti added, “Although I’m pleasantly surprised by the response rate, I’m not surprised by the outcome.  I’ve witnessed an incredible cultural change over my 14 years with Spinx and especially in the last 5 years as we’ve put culture building processes around our core values.  Spinx is an incredible place to work and we want our friends and neighbors to know, so that’s why we participated in this year’s program.”

To be considered for participation, companies had to fulfill the following eligibility requirements:

  • be a for-profit or not-for-profit business or government entity;
  • be a publicly or privately held business;
  • have a facility in the state of South Carolina;
  • have a minimum of 15 employees working in the state of South Carolina; and
  • be in business a minimum of 1 year

Companies from across the state entered the two-part survey process to determine the Best Places to Work in South Carolina. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data, and determined the final rankings.

For more information on the Best Places to Work in South Carolina program, visit www.BestPlacesToWorkSC.com.

ABOUT SPINX

Founded in 1972 in Greenville, S.C., The SPINX Company operates 82 convenience retail stores throughout South Carolina, and with approximately 1,400 teammates, it is the largest privately held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages, and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions.

For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.spinx.com.

 

 

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