Written by Smoak PR

SPINX PRESENTS 19TH ANNUAL RUN FEST ON OCTOBER 27TH

Greenville, S.C. – October 8, 2018 – The SPINX Company, the Greenville S.C.-based fuel and convenience retail company with more than 80 locations and 45 car washes statewide, is excited to present the 19th Annual Spinx Run Fest on Saturday, October 27, 2018. This year, the Spinx Run Fest will feature five different races providing fun and entertainment for all ages and skill levels. Registration is now open at www.spinxrunfest.com. Those planning to participate are encouraged to sign up online prior to the day of the event.

“I could not be more thrilled to participate in the 19th Annual Spinx Run Fest this year and hand out the awards following the event.” said Stewart Spinks, founder and chairman of The SPINX Company. “This is such a great event for the entire Greenville community and something we look forward to hosting all year long!”

All races will start and finish at Fluor Field in downtown Greenville. This year’s races include the Swamp Rabbit Marathon, the USA Half Marathon, the Downtown 10k, the Big Punkin 5K and the Spunky’s Kids Run. A refreshment and fresh food area, with post-race snacks provided by Spinx, will be available for participants in addition to prizes and giveaways following the event.

Sponsors of the 19th Annual Spinx Run Fest include the Greenville Track Club, Bon Secours and Flying Melon Production.

For more information or to sign up online, you can visit www.spinxrunfest.com or www.runsignup.com

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ABOUT SPINX
Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

HARTNESS HOSTS SECOND ANNUAL HALF MARATHON & 5K TRAIL RUN

October 3, 2018, Greenville, S.C. – Hartness is excited to announce the second annual Hartness Half Marathon and 5K Trail Run, presented by Milestone Custom Homes will take place on Saturday, November 10, 2018 at 9 AM. The race will benefit A Child’s Haven, a local nonprofit organization that provides care and education for children with developmental delays due to limited resources, abuse, or neglect.

Registration is now open and currently costs $80 for the half marathon and $30 for the 5k trail run, per runner. To register today, visit www.hartnesshalf.com.

The race will be held on the iconic Hartness property, home to the new traditional neighborhood development being built only 15 minutes from downtown Greenville. Runners will race on pavement, trails, dirt roads, gravel roads and grass fields throughout the property. This event is perfect for first-timers or Elite athletes alike. The Hartness Half Marathon & 5K presented by Milestone Custom Homes and is partnered with Set Up Events to ensure the racing experience is first-class.

“The Hartness Half Marathon & 5k Trail Run is a great event that allows all those who participate the opportunity to experience our incredible nature preserve” says Sean Hartness, Hartness CEO. “It is great to be able to host an event our community of homeowners and the Upstate can enjoy together, while supporting such a deserving local organization like A Child’s Haven.”

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ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

Written by Smoak PR

SPINX INTERVIEWING FOR IMMEDIATE OPPORTUNITIES AT LEADERSHIP CAREER FAIR OCT. 5 & 6

Greenville, S.C. – September 26, 2018 – The SPINX Company, a Greenville, S.C.-based fuel and convenience retail company with more than 80 locations throughout S.C., is hosting a leadership career event from 9:00 a.m. to 8:00 p.m. on Friday, Oct. 5th and 9:00 a.m. to 2:00 p.m. on Saturday, Oct. 6th at The Hilton, 45 W Orchard Park Dr. off of Haywood Rd in Greenville. The company is searching for qualified talent in the Upstate to join its team of nearly 1,400 associates and is offering substantial growth and advancement opportunities. All attendees will be guaranteed interviews for available positions and are encouraged to bring a copy of their resume, although it is not required.
Members of the SPINX human resources department will be interviewing for various leadership positions, including General Managers, Assistant Store Managers, Food & Beverage Managers, Car Wash Managers and other positions. SPINX offers a competitive compensation plan, including, monthly incentives, medical insurance, 401(k), an Employee Stock Ownership Plan (ESOP), paid vacation and tuition reimbursement with entry-level store leadership positions salaries from $45,000 to $60,000.
A local company in its 45th year of business, SPINX is a successful and growing company offering excellent advancement opportunities. The company is guided by its core values, which include being community centric, passionate, customer focused, committed to quality, accountable and team oriented.
For more information on leadership opportunities and current job positions available at SPINX, visit www.myspinx.com/careers.
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ABOUT SPINX
Founded in 1972 in Greenville, S.C., The SPINX Company operates nearly 80 convenience retail stores throughout South Carolina, and with approximately 1,400 employees, it is the largest privately-held retailer headquartered in the state. SPINX is committed to making life easier by fulfilling people’s everyday needs with fresh, on-the-go food, beverages and other convenience products delivered in a safe, clean and friendly environment. Through the SPINX Xtras Loyalty program and the SPINX mobile app, the company offers its loyal customers savings on fuel and special promotions. For more information about SPINX or the SPINX Xtras program, visit the company’s website at www.myspinx.com.

Written by Smoak PR

Extra, Extra! Where to Read All About It

There was a time in the not-so-distant past when local, national and international news arrived via two daily publications, The Greenville News and The Greenville News Piedmont. These publications hit the newsstands in the morning and afternoon, respectively. We also stayed abreast of events through news broadcasts that aired at specific times, usually as viewers prepared for the work day and shortly after they arrived home in the evenings. All that changed in 1980 with the launch of Ted Turner’s 24-hour cable news, CNN. In the nearly four decades since, every news outlet, both print and broadcast, is as close as your cell phone.
News aggregation services and applications abound in the digital age. With the click of just a few buttons, readers have access to local, national and international news. Many sites are free, while others charge subscription or membership fees. Below are just a few examples of news aggregation services, most of which will enable you to tailor the news you see to your specific individual interests.
• Apple, Google and Microsoft all offer customizable news services that feature articles from a variety of news outlets. The stories published are selected based on factors such as relevance, reliability, newsworthiness, authority, originality, and readability.
• Flipboard is a magazine-style platform that allows readers to “flip” through more than 34,000 topics curated from a variety of sources including social networks, news publications, and blogs. Readers can create personal magazines based on their individual interests. The app also enables readers to share stories through email and social media.
• The Skimm is a free daily email newsletter that provides subscribers with a digest of quick reads written in a conversational format. Readers have access to short blurbs about current news with links to reputable news sources for more in depth reading.
• Inkl is an ad-free, click-bait free news aggregator that displays stories based on regional relevance based on the reader’s location. Coverage of news stories comes from diverse news sources, delivering multiple perspectives on current issues. It enables readers to bookmark stories for reading offline at a later date/time.
• Zinio’s focus is on digital magazines – offering access to more than 5,500 magazines. Readers have the option of paying for a monthly subscription or purchasing a single issue of highly reputable magazines such as The New Yorker, Better Homes & Gardens, The Economist, and The Hollywood Reporter.
Regardless of your interests, the digital age provides instant access to the latest news, fashion and home décor trends, travel destinations, entertainment news and more. So, the next time you find yourself standing in the DMV line or fidgeting in a physician’s waiting room, consider picking up a digital version of your favorite magazine, national news outlet or local newspaper.

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Written by Smoak PR

Small Agency vs. Large Agency

Ah, its September. A new school year has started, cooler weather is coming (we hope), and football season is in full swing. But it’s also a perfect time for another activity, according to hiring professionals. September/October is one of two perfect times in which to job hunt – with the other falling in January and February. Companies often slow or discontinue hiring during the summer months and holiday season to avoid onboarding new employees during peak vacation seasons. So, if you’ve been considering a career change, you may want to start that search now.
Depending on your field, one thing you may be weighing is whether or work for a small company or a large corporation. While there are benefits to both, here are some thoughts to ponder as you contemplate your next career move.
• Company structure: Corporate environments are generally more structured and have training protocols in place to ensure that employees are capable in their specified role. Also, there may be more opportunities to grow. Small businesses generally offer more flexibility in an environment that is less complex. Work/life balance is often better but there may not be as many opportunities to climb the ladder.
• Your role: Large corporations offer employees more opportunities to collaborate in a team environment with clearly delineated roles and responsibilities. As a result, you may be accountable for a small part of a bigger project. As an employee of a small business, you may be called on to fill a variety of roles. While this allows you to wear many different hats, mistakes may have a significant impact on the overall business success.
• Your Future: Your career success will be highly dependent on your career goals and how driven you are to accomplish them. In a corporate environment, it’s easy to become the proverbial “small fish in a big pond”, which isn’t an issue if you are confident in your ability to be heard above the collective voice of the crowd. Also, in an economic downturn or change in leadership, terminating you likely be an impersonal business decision made for the benefit of the company. A small business environment is often more intimate and involving more personal relationships. Termination will often be a last resort with a significant concern for how the event will affect you and your family’s future.
The choice between a small company and larger corporation is one that should be evaluated carefully, taking into account your lifestyle, personality, and aspirations for your career.

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Written by Smoak PR

FUEL Adds to Senior-level Team

Greenville, SC (September 24, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC, specializing in both digital and traditional services, has hired Ed Forić as Senior Art Director. Ed brings more than a decade of design experience working with regional, national, and international accounts across various industries. He comes to FUEL from Launch Something in Spartanburg, where he was a senior graphic designer and art director.

“We are excited to welcome Ed to the FUEL team,” says FUEL Creative Director Joe Gilman. “Not only is he a gifted designer with a wealth of experience but he also brings another strategic, collaborative mindset that is key to our team’s creative process. His advanced skill set will help our clients visually capture the essence of their brands.”

As Senior Art Director, Ed will lead the development, execution, and maintenance of creative concepts and designs for clients and direct the graphic design that is integral to effective brand positioning.

Ed has a proven record of success in conceptualizing and delivering visually stimulating, high-impact campaigns for clients including Denny’s, Volkswagen, Clemson University, Marriott, Red Bull, and Carlsberg. At FUEL, he will join a senior-level creative team with a reputation for producing engaging visual content that helps brands effectively communicate their story and values.

ABOUT FUEL
Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including advanced manufacturing, real estate, technology, health care, retail, franchises, and more.

FUEL Facebook Page:
https://www.facebook.com/fuelingbrands/

For more information, please contact:
Warren Griffith / President
864-627-1676
warren@fuelingbrands.com

Written by Smoak PR

HARTNESS FEATURING FOUR RESIDENCES IN EXCLUSIVE UPSTATE PARADE OF HOMES

September 24, 2018 | GREENVILLE, SC – Hartness, the Upstate’s newest traditional neighborhood development will feature four homes in the annual Upstate Parade of Homes this fall as the event’s “Signature Community”. The event is an exclusive tour of 15 newly constructed private residences throughout Greenville and takes place over two weekends, October 12-14 and October 19-21.

The Hartness community homes featured in this year’s Parade of Homes include the following:
Images of each home are attached.

“The Curtis”, a 2-story quintessential Shingle Style home built by Stoneledge Properties. This home features cedar shake siding and natural stone as well as a working butler’s pantry, an inviting home theater, four en suite bedrooms and four and a half bathrooms.

“The Linden”, a 2-story classic Federal Style home built by Hollison Custom Homes. This home features an intricate groin vault in the foyer, adjacent to a natural light-filled study, as well as a master bedroom on the main floor and three additional en suite bedrooms upstairs.

“The McMillan”, a 2-story stately Federal Style home built by Milestone Custom Homes. This home features an outdoor kitchen that opens to a natural slate front porch, a golf cart garage, three master suites and a balcony overlooking the planned Village Center.

“The Sumner” a 2-story stunning Colonial Revival style home built by Hartness Construction. This home features a standing seam metal roof, timeless brick exterior, spacious gourmet kitchen and incredible amenities throughout.

The Hartness community has been designed by Lew Oliver, who is nationally renowned for his work in iconic communities such as Rosemary Beach, FL, Patrick Square in Clemson, SC, Vickery and Avalon in Atlanta, GA, and Serenbe in Chattahoochee Hills, GA.

Founded in 1960, the Home Builders Association of Greenville serves as a resource for building industry professionals to create jobs, encourage home ownership and promote responsible growth throughout the Upstate. One of its signature events, the Upstate Parade of Homes, allows builders to showcase their craftsmanship while also giving the public a chance to see some of the finest work this industry has to offer.

“At Hartness, we work with an exclusive group of talented builders including; Milestone Custom Homes, Hollison Custom Homes, Stoneledge Properties and Hartness Construction and strive to create one-of-a-kind homes with unmatched craftsmanship” says Sean Hartness, CEO of Hartness. “We are absolutely thrilled to be the Signature Community in this year’s event to showcase all that we have to offer.”

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ABOUT HARTNESS
Hartness, located in Greenville, SC, is a Traditional Neighborhood Development designed with walkable blocks kept close to daily conveniences, public spaces and nature. Situated on 444 pristine acres, Hartness offers an array of thoughtfully crafted home types ranging from cottages to estate and manor homes.

For more information, visit www.hartnessliving.com.

Written by Smoak PR

FUEL promotes Zach Chastain to Senior Digital Strategist

Greenville, SC (September 17, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC, specializing in both digital and traditional services, has promoted Zach Chastain to Senior Digital Strategist. Zach is a valuable asset for many of our clients, helping them develop and execute digital strategies and optimize digital campaigns to drive leads that convert to new sales and overall growth.

“We are thrilled to recognize Zach’s talent and hard work with this well-deserved promotion,” says FUEL Creative Director Joe Gilman. “His advanced expertise in digital and social media marketing has helped our clients gain qualified leads at a significant decrease in cost. Zach constantly demonstrates his dedication and commitment to our clients, always going above and beyond to meet their needs.”

With his extensive IT background, Zach applies a data-driven approach to develop our clients’ digital marketing strategies. Since joining the FUEL team, he has leveraged his previous experience working with global tech brands to strengthen and enhance the agency’s top-notch digital team.

ABOUT FUEL
Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including advanced manufacturing, real estate, technology, health care, retail, franchises, and more.

FUEL Facebook Page:
https://www.facebook.com/fuelingbrands/

For more information, please contact:
Warren Griffith / President
864-627-1676
warren@fuelingbrands.com

Written by Smoak PR

FUEL promotes Catherine Crandall to Senior Art Director

Greenville, SC (August 27, 2018) – FUEL, a marketing agency headquartered in downtown Greenville, SC and specializing in both digital and traditional services, has promoted Catherine Crandall to Senior Art Director. Catherine plays a key role with many of our clients, helping spearhead the graphic design that is critical to their brand positioning. “Catherine is a creative force, as well as a workhorse,” says FUEL Creative Director Joe Gilman. “She has great instincts when it comes to uncovering the essence of a brand and helping communicate that visually with key audiences. She also has incredible chops designing for digital and interactive experiences.”

Catherine has always been a valuable team player and collaborator, helping to drive and inspire the creative process. She is a highly gifted designer, with proven experience in traditional and digital advertising, production, and publication.

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 About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is a dynamic group of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, franchises, and more.

FUEL Facebook Page:

https://www.facebook.com/fuelingbrands/

For more information, please contact:

Warren Griffith / President

864-627-1676

warren@fuelingbrands.com

 

 

Written by Smoak PR

United Ministries Announces New Executive Board Members

Greenville, S.C. | August 21, 2018 — United Ministries is pleased to announce that their Board of Directors has recently elected Katherine Davis as Board Chair. Katherine previously served as the Vice Chair of the Board of Directors. She has volunteered and committed her time to the Greenville community for over 25 years. Katherine is the Principal of Smoak Public Relations, which is currently celebrating its 25th year in business.

“We could not be more thrilled to have Katherine as the Chair of our Board of Directors. Her enthusiasm, experience and commitment to the community will prove to be a great asset for United Ministries, and we look forward to providing for our community with her at the helm,” stated United Ministries Executive Director, Tony McDade.

The Board of Directors supports United Ministries mission of serving and empowering those on the transformative journey to self-sufficiency.

Frances Poe, Director of Asset Management with Hughes Commercial Properties, will serve as Board Vice Chair, Debbie Cooper, Director of Donor Services with Community Foundation of Greenville, will serve as Treasurer and Betsy Boaze, Assistant Director of Spartanburg Mental Health, will serve as Secretary. A full list of board members can be found by visiting www.united-ministries.org.

 ABOUT UNITED MINISTRIES

Located in downtown Greenville’s West End, United Ministries has been working for 48 years to give everyone the opportunity to participate in the prosperity of our community.  Originally established by local congregations to meet the crisis needs of people living in poverty, the agency has evolved to focus on developing the potential each family possesses to become self-sufficient – and even to thrive.  The agency’s integrated service model discourages dependency on charity and promotes the dignity of work.

For more information on United Ministries, visit www.united-ministries.org or contact Jade Fountain, Director of Mission Development, at jfountain@united-ministries.org or (864) 335-2615.

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