Written by Smoak PR

COAST Apparel Opens Concept Store on Main Street in Downtown Greenville, South Carolina

Greenville, SC – April 18, 2017 – Delta Apparel, Inc. (NYSE MKT: DLA) acquired COAST Apparel in August 2016 and is thrilled to announce its highly anticipated, new next-door neighbor. The new COAST “concept” store opened in mid-March at 324 South Main Street, right next to Delta Apparel’s corporate headquarters in downtown Greenville, and has all of the ingredients to be the new “must-shop” spot.

The new store offers a distinctive and captivating retail experience that reflects the COAST beach- classic style. The assortment includes COAST’s sought-after shorts, button-downs, performancewear, and a wide range of t-shirts and headwear. As a concept store, this COAST location expresses its relaxed and easy-going attitude by also featuring products from two of its sister brands under the Delta Apparel umbrella, Salt Life and Soffe. The new store will also showcase burgeoning COAST product extensions including leather goods, canvas beach bags, women’s
clothing and more.

The new concept store gives COAST its third retail location in South Carolina and provides the downtown market with a freshly curated mix of products that promises to surprise and delight both Greenville natives and those visiting the area for business or pleasure. Robert W. Humphreys, Delta Apparel’s Chairman and Chief Executive Officer, commented that “COAST has been a great addition to our portfolio of lifestyle brands and we continue to be excited about its geographic versatility and growth potential across regional markets. We look forward to adding more COAST retail doors to build consumer awareness of the brand.” COAST Apparel President Kerry McLeod further commented that “COAST is truly an expression of one’s personality through their clothing. As a ‘lifestyle brand’ it represents being able to go from the office to date night or from the beach to a ball game. It transcends generations and provides that casual coastal vibe that everyone can enjoy and appreciate. Opening a store in a dynamic place like downtown Greenville not only made business sense but it just felt right. We look forward to the continued success of the new store and being on Main Street in such a vibrant and growing city.”

About COAST Apparel
Founded in 2009, COAST Apparel offers a timeless collection of prep-inspired beach apparel, headwear and accessory items that pairs well with an easygoing attitude, confident demeanor and relaxed lifestyle. COAST’s line of premium casual apparel is grounded in the classics with trends woven into the line seasonally and is known for its superior quality, custom fit, maximum comfort, and distinctive detailing. COAST Apparel is available online at www.coastapparel.com and has an expanding presence in the “brick and mortar” retail space with locations in Greenville and Pawley’s Island, South Carolina. COAST products can also be found at select retailers nationwide.

About Delta Apparel, Inc
Delta Apparel, Inc., along with its subsidiaries, M.J. Soffe, LLC, Salt Life, LLC, and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a
diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across multiple distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the US military. The Company’s products are made available direct-to-customer on its websites at www.soffe.com, www.saltlife.com, www.coastapparel.com and www.deltaapparel.com. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,900 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.