Written by Smoak PR

Diamonds Direct to Celebrate Official Grand Opening of Greenville Store with Local Charity Partnership

August 23, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is pleased to announce that local non-profit, Safe Harbor has been selected as the sole beneficiary of their official grand opening celebration on Thursday, September 23rd from 5:00 – 7:00 p.m. The special event is intended to shed a light on a deserving local non-profit, while bringing community supporters and VIP guests together inside the beautiful new showroom located at 1113 Woodruff Road (across from Target). 

“Working with a local non-profit like Safe Harbor is what makes celebrating our official grand opening so special,” stated Lynn Tu, VP of South Carolina, Diamonds Direct. “A portion of sales generated from this event will go directly to Safe Harbor to support a variety of their important initiatives including, but not limited to, their safe emergency shelters, counseling for survivors and their children, and transitional housing. We hope that these proceeds will allow Safe Harbor to continue their much needed work with victims of domestic violence in the Upstate of South Carolina and make an impact for those seeking assistance.” 

During the grand opening, exclusive offers will be available from nationally renowned designers including Simon G and Amden, and the community is invited to shop these offers from Thursday through Saturday during regular store hours. 

“We have loved being a part of the Greenville community so far and are thrilled to finally be able to celebrate our official grand opening with such a deserving local non-profit like Safe Harbor,” said Igor Zak, general manager, Diamonds Direct. “Our goal at Diamonds Direct is always to help our customers celebrate both the big and small moments in life. I’m hopeful that there may be a bit more incentive to do just that knowing that their purchase will benefit those in need through with the help of  Safe Harbor.”

During the grand opening celebration, customers can enjoy the same incredible service that they have grown to love. The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts an unmatched array of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry. 

“We are thrilled to be partnering with Diamonds Direct on their official grand opening celebration,” said Safe Harbor Executive Director, Becky Callaham. “Greenville is so generous with their support of our organization thus far and we look forward to continuing to spread awareness of our programs and help victims of domestic violence and their children through this unique opportunity.” 

Diamonds Direct provides industry-leading guarantees and warranties and delivers the highest level of customer service. Even after the sale customers can expect unrivaled and complimentary services, including jewelry maintenance, cleaning, sizing and lifetime upgrade on engagement rings diamonds, diamond pendants and diamond studs. Lastly, Diamonds Direct’s lifetime upgrade allows customers to trade their diamond for a different size, quality, or shape – and receive 110% of the original purchase price towards a new purchase. 

ABOUT DIAMONDS DIRECT

Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. 

For more information visit www.DiamondsDirect.com.

Written by Smoak PR

Diamonds Direct Hosts Highly Anticipated Summer Show Featuring 20% Savings

Designer Showcase Event to Take Place July 21st – July 25th at Diamonds Direct’s Greenville Store

July 8, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is set to host their highly anticipated summer show July 21st-25th at their newest South Carolina showroom located at 1113 Woodruff Road (across from the Target). This show will feature an expanded selection of designers and 20% off savings.

During the summer show, walk-in visits are always welcome in addition to in-store and virtual appointments. In addition, the public is invited to attend an exclusive cocktail hour from 5-7 p.m. on July 22nd  which will include a wine tasting, sweet treats and live music by Spencer Rush.

“We are so excited to host the upcoming Summer Show at our newest store and we look forward to showcasing all of the incredible designers throughout the long weekend. It will be an event that customers definitely do not want to miss,” stated Igor Zak, General Manager, Diamonds Direct.

The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts a plethora of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry.

“Our team cannot wait to welcome the community through the doors of our beautiful showroom and share all of the exciting designers, not to mention incredible savings,” stated Lynn Tu, South Carolina Vice President at Diamonds Direct. “We are in the business of creating relationships and celebrating life’s memories – the Summer Showcase is the perfect time to stop by the store and experience that firsthand.”

Store hours throughout the Summer Show are Wednesday through Saturday 10:00am to 7:00pm and Sunday 12:00pm to 5:00pm.

ABOUT DIAMONDS DIRECT

Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.

For more information visit www.DiamondsDirect.com.

Written by Smoak PR

Diamonds Direct Officially Opens April 17

America’s Fastest-Growing Jeweler and Diamond Importer to Open Just Minutes from Downtown Greenville

April 15, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is opening their second South Carolina location at 1113 Woodruff Road on Saturday, April 17. The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts a plethora of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry.

After an extensive market analysis, Diamonds Direct knew that Greenville would be an optimal fit with its ideal positioning between the flagship store in Charlotte, North Carolina and the original South Carolina store in Charleston. With Charlotte not being far from Greenville, the Diamonds Direct team had seen substantial following and brand loyalty from this market over the years and it only seemed fitting to expand the Diamonds Direct footprint into the Upstate. Diamonds Direct will offer Greenville customers a unique and educational approach, from skilled experts, who assist in choosing the right diamond for their budget and special occasion, to a personalized, one-of-a-kind in store experience.

“We believe this expansion into Greenville is a great opportunity and we are eager to begin serving new clientele that will hopefully turn into long-term, loyal customers,” said Igor Zak, General Manager, Diamonds Direct. “During this past year, we have faced many challenges, but more importantly, we have discovered that there is always a reason to celebrate and cherish the ones you love. Our goal at Diamonds Direct is to always be of service and help our customers celebrate both the little and big moments of life.”

Diamonds Direct, founded in 1995, is part of a generations-old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures quality diamonds are handpicked for their retail locations across the United States at the very best prices. Diamonds Direct’s signature approach is designed to provide tremendous value for the consumer.

“With the ongoing positive growth that Greenville has experienced over the past few years, Diamonds Direct knew that this would be the optimal place for our second location in South Carolina,” said Greenville Vice President Lynn Tu. “We look forward to serving this market and providing quality, one-of-a-kind products and services to all we encounter through this new venture.”

Compared to other market competitors, Diamonds Direct provides industry-leading guarantees and warranties. In addition, Diamonds Direct delivers the highest level of customer service, even after the sale and has unrivaled and complimentary after the sale services, including jewelry maintenance, cleaning, sizing and complimentary lifetime upgrade on engagement rings. Lastly, Diamonds Direct’s lifetime upgrade allows customers to trade their diamond for a different size, quality, or shape – and receive 110% of the original purchase price towards a new purchase.

ABOUT DIAMONDS DIRECT

Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.

For more information visit www.DiamondsDirect.com.