Written by Smoak PR

Diamonds Direct to Celebrate Official Grand Opening of Greenville Store with Local Charity Partnership

August 23, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is pleased to announce that local non-profit, Safe Harbor has been selected as the sole beneficiary of their official grand opening celebration on Thursday, September 23rd from 5:00 – 7:00 p.m. The special event is intended to shed a light on a deserving local non-profit, while bringing community supporters and VIP guests together inside the beautiful new showroom located at 1113 Woodruff Road (across from Target). 

“Working with a local non-profit like Safe Harbor is what makes celebrating our official grand opening so special,” stated Lynn Tu, VP of South Carolina, Diamonds Direct. “A portion of sales generated from this event will go directly to Safe Harbor to support a variety of their important initiatives including, but not limited to, their safe emergency shelters, counseling for survivors and their children, and transitional housing. We hope that these proceeds will allow Safe Harbor to continue their much needed work with victims of domestic violence in the Upstate of South Carolina and make an impact for those seeking assistance.” 

During the grand opening, exclusive offers will be available from nationally renowned designers including Simon G and Amden, and the community is invited to shop these offers from Thursday through Saturday during regular store hours. 

“We have loved being a part of the Greenville community so far and are thrilled to finally be able to celebrate our official grand opening with such a deserving local non-profit like Safe Harbor,” said Igor Zak, general manager, Diamonds Direct. “Our goal at Diamonds Direct is always to help our customers celebrate both the big and small moments in life. I’m hopeful that there may be a bit more incentive to do just that knowing that their purchase will benefit those in need through with the help of  Safe Harbor.”

During the grand opening celebration, customers can enjoy the same incredible service that they have grown to love. The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts an unmatched array of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry. 

“We are thrilled to be partnering with Diamonds Direct on their official grand opening celebration,” said Safe Harbor Executive Director, Becky Callaham. “Greenville is so generous with their support of our organization thus far and we look forward to continuing to spread awareness of our programs and help victims of domestic violence and their children through this unique opportunity.” 

Diamonds Direct provides industry-leading guarantees and warranties and delivers the highest level of customer service. Even after the sale customers can expect unrivaled and complimentary services, including jewelry maintenance, cleaning, sizing and lifetime upgrade on engagement rings diamonds, diamond pendants and diamond studs. Lastly, Diamonds Direct’s lifetime upgrade allows customers to trade their diamond for a different size, quality, or shape – and receive 110% of the original purchase price towards a new purchase. 


Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. 

For more information visit www.DiamondsDirect.com.