Written by Smoak PR

Diamonds Direct Officially Opens April 17

America’s Fastest-Growing Jeweler and Diamond Importer to Open Just Minutes from Downtown Greenville

April 15, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is opening their second South Carolina location at 1113 Woodruff Road on Saturday, April 17. The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts a plethora of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry.

After an extensive market analysis, Diamonds Direct knew that Greenville would be an optimal fit with its ideal positioning between the flagship store in Charlotte, North Carolina and the original South Carolina store in Charleston. With Charlotte not being far from Greenville, the Diamonds Direct team had seen substantial following and brand loyalty from this market over the years and it only seemed fitting to expand the Diamonds Direct footprint into the Upstate. Diamonds Direct will offer Greenville customers a unique and educational approach, from skilled experts, who assist in choosing the right diamond for their budget and special occasion, to a personalized, one-of-a-kind in store experience.

“We believe this expansion into Greenville is a great opportunity and we are eager to begin serving new clientele that will hopefully turn into long-term, loyal customers,” said Igor Zak, General Manager, Diamonds Direct. “During this past year, we have faced many challenges, but more importantly, we have discovered that there is always a reason to celebrate and cherish the ones you love. Our goal at Diamonds Direct is to always be of service and help our customers celebrate both the little and big moments of life.”

Diamonds Direct, founded in 1995, is part of a generations-old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures quality diamonds are handpicked for their retail locations across the United States at the very best prices. Diamonds Direct’s signature approach is designed to provide tremendous value for the consumer.

“With the ongoing positive growth that Greenville has experienced over the past few years, Diamonds Direct knew that this would be the optimal place for our second location in South Carolina,” said Greenville Vice President Lynn Tu. “We look forward to serving this market and providing quality, one-of-a-kind products and services to all we encounter through this new venture.”

Compared to other market competitors, Diamonds Direct provides industry-leading guarantees and warranties. In addition, Diamonds Direct delivers the highest level of customer service, even after the sale and has unrivaled and complimentary after the sale services, including jewelry maintenance, cleaning, sizing and complimentary lifetime upgrade on engagement rings. Lastly, Diamonds Direct’s lifetime upgrade allows customers to trade their diamond for a different size, quality, or shape – and receive 110% of the original purchase price towards a new purchase.


Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.

For more information visit www.DiamondsDirect.com.

Written by Smoak PR

Book Launch & Signing Will Take Place to Celebrate John Sterling’s New Book, Sales for Noobs

Special Event to be Hosted on April 15th Celebrating the Release of Upstate Business Leader’s Book

April 8, 2021 | Greenville, SC – Upstate native and sales expert, John Sterling, is excited to officially announce the release of his book, Sales for Noobs: Everything Sales Rookies Need to Know to Crush Quota, Get Promoted, and Kick A$$A book launch and signing will be held at The Lazy Goat on Thursday, April 15th from 5:00 to 7:00 pm. This event is open to the public and books will be available for purchase and author signing onsite.

As a sales trainer, manager, and serial entrepreneur, John is known for mentoring sales reps with zero business experience, so they become high-six- and seven-figure salespeople. John helped build software startup DataStream into a publicly traded company that sold to Infor for over $200 million. As Vice President of Sales, John and his team managed acquisitions in the United Kingdom, France, Germany, Italy, Argentina, Singapore, and Australia, becoming the biggest technology company in South Carolina. During that time, John hired and trained over 150 sales reps, sixty of whom are now business owners, CEOs, or Sales VPs. Currently, John is owner of and investor in technology companies in the Southern United States and consults with business owners and their sales teams to crush quota.

“Throughout my career, I have always enjoyed being a mentor to help new salespeople take the time to pick the best sales job for them and get started in the right way,” said, John Sterling, Author of Sales for Noobs. “This book was written specifically to give essential advice to everyone considering a sales career so they can get started like a rocket ship versus “limping in” to the sales arena.”

In Sales for Noobs: Everything Sale Rookies Need to Know to Crush Quota, Get Promoted, and Kick A$$, John shares the essential advice every sales “noob” or newbie needs to know to make sales a rewarding profession. Whether someone is going into sales right out of school, pivoting from another industry, or getting back into the workforce, Sales for Noobs teaches readers a proven process to build a profitable career they can enjoy.

Sales for Noobs: Everything Sale Rookies Need to Know to Crush Quota, Get Promoted, and Kick A$$, is available for online purchase directly through Amazon.

ABOUT SALES FOR NOOBS | John Sterling is the world’s foremost expert in transforming sales noobs into seasoned pros. As a sales trainer, manager, and serial entrepreneur, John is known for mentoring sales reps with zero business experience, so they become high six and seven figure salespeople. Take your sales team from noobs to pros at www.SalesTrainingforNoobs.com.

Written by Smoak PR

The Commerce Club will be Acquired by BNG Hospitality Group

Private Club to Remain Open Under New Ownership Group out of Dallas, TX

GREENVILLE, SC | March 18, 2021 – Effective Monday, March 22nd, the Commerce Club, a private club located in downtown Greenville, will be acquired by BNG Hospitality Group. With a combined 100+ years of private club and hospitality experience, BNG specializes in the ownership and management of private city, country and sports clubs throughout the US. Currently, BNG owns Harbour Club in Charleston, SC, Crescent Club in Memphis, TN, Plaza Club in San Antonio, TX and Tampa Club in Tampa, FL.

For over 37 years, the Commerce Club has played a major role in the Greenville business community, bringing people together and building life-long relationships amongst all members. Under this new ownership, BNG will focus on improving the current state of the club and repositioning it to thrive for years to come through a number of key focus areas. Concentration areas will include club board redevelopment, new and improved sales and marketing efforts for membership and private events, expanded programming calendar and enhanced communication channels to better connect and communicate with club members.

“We believe there is a great opportunity to build upon the established legacy of the Commerce Club and we are strongly committed to our club members and serving them at the highest level,” said Sean Laney, Founder and President of BNG Hospitality Group. “BNG has made a strong commitment to operate the club as an extension of members’ homes by providing a quality facility, personalized service, and a wonderful place that they can continue to enjoy, personally and professionally. We look forward to the exciting future of the Commerce Club and are eager to get started.”

Founded in 2017, BNG Hospitality specializes in club turnaround opportunities when a club needs to focus on reconceptualizing or repositioning to become more relevant to a modern-day demographic. The Commerce Club will undergo a brief reboot from March 22nd to April 1st to officially bring the venue under BNG’s wing, along with any employees who choose to stay on staff. Under this new ownership, The Commerce Club’s name will remain the same and BNG is working with One Liberty Square building owners to secure a long-term lease for the facility.


Both in ownership as well as management, BNG specializes in Club turnaround opportunities when a club needs to focus on reconceptualizing or repositioning to become more relevant to a modern-day demographic. This approach considers all areas of club operation including club leadership placement, development and implementation strategies in F&B, membership recruitment and retention, budgeting and business plans and personnel assessment.