Written by Smoak PR

Diamonds Direct Hosts Highly Anticipated Summer Show Featuring 20% Savings

Designer Showcase Event to Take Place July 21st – July 25th at Diamonds Direct’s Greenville Store

July 8, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is set to host their highly anticipated summer show July 21st-25th at their newest South Carolina showroom located at 1113 Woodruff Road (across from the Target). This show will feature an expanded selection of designers and 20% off savings.

During the summer show, walk-in visits are always welcome in addition to in-store and virtual appointments. In addition, the public is invited to attend an exclusive cocktail hour from 5-7 p.m. on July 22nd  which will include a wine tasting, sweet treats and live music by Spencer Rush.

“We are so excited to host the upcoming Summer Show at our newest store and we look forward to showcasing all of the incredible designers throughout the long weekend. It will be an event that customers definitely do not want to miss,” stated Igor Zak, General Manager, Diamonds Direct.

The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts a plethora of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry.

“Our team cannot wait to welcome the community through the doors of our beautiful showroom and share all of the exciting designers, not to mention incredible savings,” stated Lynn Tu, South Carolina Vice President at Diamonds Direct. “We are in the business of creating relationships and celebrating life’s memories – the Summer Showcase is the perfect time to stop by the store and experience that firsthand.”

Store hours throughout the Summer Show are Wednesday through Saturday 10:00am to 7:00pm and Sunday 12:00pm to 5:00pm.


Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.

For more information visit www.DiamondsDirect.com.