Written by Smoak PR

Diamonds Direct Hosts Highly Anticipated Summer Show Featuring 20% Savings

Designer Showcase Event to Take Place July 21st – July 25th at Diamonds Direct’s Greenville Store

July 8, 2021 | Greenville, SC – Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is set to host their highly anticipated summer show July 21st-25th at their newest South Carolina showroom located at 1113 Woodruff Road (across from the Target). This show will feature an expanded selection of designers and 20% off savings.

During the summer show, walk-in visits are always welcome in addition to in-store and virtual appointments. In addition, the public is invited to attend an exclusive cocktail hour from 5-7 p.m. on July 22nd  which will include a wine tasting, sweet treats and live music by Spencer Rush.

“We are so excited to host the upcoming Summer Show at our newest store and we look forward to showcasing all of the incredible designers throughout the long weekend. It will be an event that customers definitely do not want to miss,” stated Igor Zak, General Manager, Diamonds Direct.

The company offers an expansive selection of loose and mounted diamonds ranging in size from under a carat to over 10 carats. In addition, Diamonds Direct boasts a plethora of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones, and fine fashion jewelry.

“Our team cannot wait to welcome the community through the doors of our beautiful showroom and share all of the exciting designers, not to mention incredible savings,” stated Lynn Tu, South Carolina Vice President at Diamonds Direct. “We are in the business of creating relationships and celebrating life’s memories – the Summer Showcase is the perfect time to stop by the store and experience that firsthand.”

Store hours throughout the Summer Show are Wednesday through Saturday 10:00am to 7:00pm and Sunday 12:00pm to 5:00pm.


Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.

For more information visit www.DiamondsDirect.com.

Written by Smoak PR

Meet Our Summer Interns

Julia Wrenn: 

My name is Julia Wrenn. I am a junior at the University of South Carolina, majoring in Public Relations, with a minor in Retail. Meeting and interacting with individuals is my favorite aspect of PR. During my internship with Smoak PR this summer, I look forward to meeting with clients while assisting with their PR needs. I have decided to pursue Public Relations because I value out of office experiences, such as meeting with clients, gathering content, and achieving clients’ goals. I am sure this internship will help me develop more knowledge about PR and further my career in the field.

Rachel Page:


My name is Rachel Page. I am a senior Communications Studies major at Furman University. I am incredibly excited to have this opportunity with Smoak PR this summer. I decided to declare a Communications Studies major because I believe that I will have a valuable skill set that can be applied to a variety of fields. With that in mind, I hope to gain more experience in the Public Relations field this summer to see if it is a career field that I would be interested in pursuing after graduation. I hope that my time at Smoak will give me a ‘hands-on’ approach to interacting with clients, meeting deadlines, and a better sense of the professional atmosphere that I will be working in after college. 

Julia Monninger:

My name is Julia Monninger. I am a rising senior at Clemson University studying Communication with a minor in Business Administration. Throughout my summer internship at Smoak PR, I am looking forward to learning about the fast-paced nature of the public relations industry, knowing how to maintain the reputation of a brand, and connecting/networking with clients and everyone in the office. Another side of public relations that I hope to learn more about is event planning and social media management. I would love to learn how to plan events for clients and run them successfully, as well as choose the best images and captions that resonate with people in the community. I am so excited to begin my internship at Smoak PR and develop skills that I can use during a future career!

Kit Miller:

My name is Kit Miller. I am a rising senior at the University of South Carolina majoring in Mass Communications and minoring in Fashion Merchandising. I chose to study communications because of the critical role it plays in business, regardless of the field. During my time at Smoak PR this summer, I hope to learn more about the communications field, make connections with clients and others in the field, as well as  understanding the ins and outs of the industry. Something I am most excited for is the out-of-office element as well as being able to aid clients in giving them the best public relations experience possible. I am so looking forward to my time at Smoak PR this summer and beginning my career in PR!

We are all very excited to be starting this summer in the office, at least most days out of the week. This experience holds a lot of new challenges and tasks, but we are eager to start tackling those goals together. Though we are from different schools, and slightly different academic paths, our different experiences should help us share different perspectives on the same challenges. We cannot wait to get this summer started!