Written by Smoak PR

The Commerce Club will be Acquired by BNG Hospitality Group

Private Club to Remain Open Under New Ownership Group out of Dallas, TX

GREENVILLE, SC | March 18, 2021 – Effective Monday, March 22nd, the Commerce Club, a private club located in downtown Greenville, will be acquired by BNG Hospitality Group. With a combined 100+ years of private club and hospitality experience, BNG specializes in the ownership and management of private city, country and sports clubs throughout the US. Currently, BNG owns Harbour Club in Charleston, SC, Crescent Club in Memphis, TN, Plaza Club in San Antonio, TX and Tampa Club in Tampa, FL.

For over 37 years, the Commerce Club has played a major role in the Greenville business community, bringing people together and building life-long relationships amongst all members. Under this new ownership, BNG will focus on improving the current state of the club and repositioning it to thrive for years to come through a number of key focus areas. Concentration areas will include club board redevelopment, new and improved sales and marketing efforts for membership and private events, expanded programming calendar and enhanced communication channels to better connect and communicate with club members.

“We believe there is a great opportunity to build upon the established legacy of the Commerce Club and we are strongly committed to our club members and serving them at the highest level,” said Sean Laney, Founder and President of BNG Hospitality Group. “BNG has made a strong commitment to operate the club as an extension of members’ homes by providing a quality facility, personalized service, and a wonderful place that they can continue to enjoy, personally and professionally. We look forward to the exciting future of the Commerce Club and are eager to get started.”

Founded in 2017, BNG Hospitality specializes in club turnaround opportunities when a club needs to focus on reconceptualizing or repositioning to become more relevant to a modern-day demographic. The Commerce Club will undergo a brief reboot from March 22nd to April 1st to officially bring the venue under BNG’s wing, along with any employees who choose to stay on staff. Under this new ownership, The Commerce Club’s name will remain the same and BNG is working with One Liberty Square building owners to secure a long-term lease for the facility.

ABOUT BNG HOSPITALITY 

Both in ownership as well as management, BNG specializes in Club turnaround opportunities when a club needs to focus on reconceptualizing or repositioning to become more relevant to a modern-day demographic. This approach considers all areas of club operation including club leadership placement, development and implementation strategies in F&B, membership recruitment and retention, budgeting and business plans and personnel assessment.

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