As PR professionals, it is imperative that we consistently focus on building and maintaining relationships with the local media. This time of year provides great opportunities to do just that! Below are just a few tips that will prove to be helpful as we look towards 2020.
Holiday cards – Dropping a handwritten holiday card into the mail to simply say hello is a great way to stay top of mind. Everyone enjoys receiving a holiday card this time of year, and the media is no exception! This is an easy way to stay in touch during this busy time of year.
Holiday treats – Delivering festive pastries to the local station newsroom or community newspaper is a great way to spread holiday cheer. This also provides an opportunity for valuable face to face time with those who you hope will cover your stories in the future. Including a few business cards with your treat is always a good idea!
Festive coffee or lunch meeting – People tend to enjoy getting out of the office and heading to the local coffee shop or lunch café to take advantage of the holiday atmosphere. What better time to invite local media you have a relationship with as a way to thank them for a great 2019. It can also serve as an opportunity to reconnect regarding how you might support their work in the new year. This can be a great time to talk business, but also enjoy the company of a valuable media contact during this festive time of year! Lunches or coffee dates also provide a great opportunity for follow up after the holiday glow has faded.
Building relationships with the media is important to continue year-round however, the holiday season tends to make doing this a bit easier.